Themed Water Park( Saudi Arabia)
Little Canada( Toronto, Canada)
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Experience Designers
Story Factory Studios
Company Address: 71-75 Shelton Street, London, WC2H 9JQ
Primary Contact Name: Paddy Jordan-Higgins
Job Title: Managing Partner
Contact Details: + 44 7508 746838 hello @ storyfactorystudios. co. uk www. storyfactorystudios. co. uk
Key Services / Specialism
• Visitor Experience Strategy
• Experience Design
• Exhibit Design
• Interactive Design
• Technical Design
• Construction Documentation
• Project Management
• Fabrication Management
• Site Supervision & Field Art Direction
Sectors served:
• Theme Parks
• IP & Brand Attractions
• Retailtainment
• Fan Experiences
• Immersive Experiences
• Zoos, Parks, & Aquariums
• Museums
• Heritage & Cultural Sites
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Little Canada, Concept Artwork, Credit: Story Factory Studios
Story Factory Studios is a multidisciplinary experience design and project management firm specialising in story-driven environments for location-based entertainment, attractions, and museums. With studios in London, Washington, D. C., and Toronto, they offer end-to-end services across creative strategy, experience design, interactive development, custom fabrication, and on-site services, blending imagination and technical precision. Their team brings together experts in creative and technical disciplines to develop compelling visitor attractions
Themed Water Park, Concept Artwork, Credit: Story Factory Studios that are emotionally resonant, operationally sound, and meticulously crafted. From concept to on-site delivery, they ensure the story remains the central thread to deliver on their promise of unforgettable guest experiences. Story Factory Studios has successfully executed projects across Europe, North America, and the Middle East, including highly detailed cultural exhibits, interactive experiences, and immersive brand spaces. Their flexible team model and attention to detail ensure every project feels original, authentic, and unforgettable— bridging the gap between visionary ideas and real-world execution.
Themed Water Park( Saudi Arabia)
The lead design firm engaged Story Factory Studios as the interactive design and development specialist for a major new water park in Saudi Arabia. Their role was to inject playful, unexpected“ magic moments” throughout the park— creating interactive touchpoints that elevated the guest experience as they journeyed through the park.
From sensory-driven features to dynamic media and guest-triggered effects across key zones, their work added layers of delight, discovery, and engagement. Story Factory’ s design of show sets, props, interactives, and gamified wayfinding ensured seamless integration of technology, personalised guest experience, and guaranteed operational viability.
Little Canada( Toronto, Canada)
Little Canada approached Story Factory Studios to reimagine two key guest entrances as part of a broader effort to improve visibility, accessibility, and guest engagement. Their goals were ambitious: increase footfall, drive ticket and retail sales, and create a more dynamic first impression for a diverse audience.
Story Factory developed a series of creative and strategic concept designs that transformed underused office space into a vibrant attraction hub— featuring an information centre, themed retail, and an interactive discovery zone. For the accessible entrance, located on a high-traffic urban street, they designed an equally compelling guest entry that balanced accessibility, brand presence, and street-level engagement.