Qiddiya Six Flags & Aquarabia
Lightroom
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Experience Designers
Journey
Company Address: 1-5 Vyner Street, London E2 9DG, United Kingdom
Primary Contact Name: Matt Quinn
Job Title: Managing Director
Contact Details: 44 20 7978 7788 Matt. Quinn @ journey. world www. journey. world
Key Services / Specialism
• Strategy
• Story
• Design
• Technology
• Delivery
Sectors served:
• Theme Parks
• Museum
• Expos
• Observation Decks
• Immersive Experiences
• Retaitainment
• Live Events
• Stadia
Right: Six Flags Qiddiya City, a new theme park coming to Saudi Arabia’ s ambitious new entertainment city.
Below: The Moonwalkers: A Journey With Tom Hanks, Lightroom London. Image courtesy of © Justin Sutcliffe.
Journey is a global design agency shaping the future through multidimensional experiences( MDX) that connect people, brands, and culture.
Our layered MDX approach crafts story-driven, sensory-rich engagement across physical, immersive, digital, and virtual spaces— fuelled by creative and technological innovation.
Born from a legacy of pioneering studios, Journey blends strategic thinking with deep creative expertise to deliver solutions across industries. Journey’ s MDX approach fuels growth and forges lasting value for audiences and partners, by creating cultural connections that resonate with impact.
Qiddiya Six Flags & Aquarabia
A Cinematic Campaign: Introducing the Six Flags Theme Parks to Saudi Arabia Riyadh, Saudi Arabia
Lightroom
A New Architecture for Storytelling London, UK
Created in collaboration with the London Theatre Company and architects Haworth Tompkins, Lightroom is an immersive venue purpose-built for pioneering storytelling through sound, motion, and light.
This four-wall digital canvas merges theatrical expertise with immersive media to present large-scale, emotionally resonant experiences. Productions include:
To introduce Saudi Arabia’ s first Six Flags theme park, Journey crafted a high-octane campaign that captures the visceral thrill of theme park adventure, in a country where most people have never experienced one.
Journey combined live-action cinematography, custom-built rigs, and cutting-edge VFX to bring six themed worlds to life. Filmed in Spain and Saudi Arabia, the campaign blends breathtaking visuals with emotional storytelling to make the unbuilt feel real.
From flying rollercoaster shots to family moments of awe, the result is an immersive, culturally resonant story that invites an entire region to discover and redefine the meaning of fun.
• David Hockney: Bigger & Closer – Using large-scale projection in a remarkable new space, David Hockney takes us on a personal journey through sixty years of his art.
• The Moonwalkers – Tom Hanks narrates an epic experience that offers a unique new perspective on humankind’ s past and future voyages to the moon.
Following its success in London and South Korea, Lightroom is set for global expansion, redefining what it means to experience a story.
16