BBC Earth Experience, London
OPERATIONAL SERVICES & MANAGEMENT: Attraction Operators & Operating Consultants
Wild Republic Retail
Wild Republic Retail has delivered expert retail operations and consultancy in visitor attraction shops worldwide for over 25 years. Our dedicated team of operational managers bring experience in managing high-footfall environments, ensuring smooth, guest-focused retail experiences with an agreed percentage of sales payable each month to the partner. Working closely with our partners, we ensure that our sustainable product ranges and customer service standards achieve exemplary levels and reflect the attraction’ s brand values. In addition to retail operations, Wild Republic Retail also offers consultancy services, sharing the extensive insight we’ ve gained over decades within the visitor attraction sector to help partners optimise their retail strategies and maximise income generating opportunities. These services include sales analysis and range reviews, bespoke product design and development and shop design and fitout.
BBC Earth Experience, London
The BBC Earth Experience in London was an immersive visual experience, whereby visitors watched the best of Sir David Attenborough’ s wildlife film footage on 50 screens that were 8m high. The shop and the full merchandise range was inspired by the film content of the experience, and designed and developed by the Wild Republic team. Each product in the range offered at the end of the Experience was chosen due to it being:
• Made from recycled materials or were recyclable
• Manufactured from 100 % organic cotton
• Had a long lifespan and a‘ purpose’
• No inner bags for packaging- all products were loose in outer boxes. All product designs were created by Wild Republic and took inspiration from the incredible wildlife footage in the Experience, with animals represented from all five continents. All the wood used in the shopfit was made from recycled scaffold boards. It needed to be fully flexible and adaptable for different products, and hard wearing and durable. The main challenge for this project was the expectation for all products to pass stringent sustainability criteria. All products and supplier factories had to be approved by the BBC’ s Ethical Policy committee, BBC’ s Sustainability Policy committee and the BBC Brand committee. The visitor spend significantly exceeded expectations with all created designs well received and receiving positive publicity. Both the Average Transaction Value and converstion rates also exceeded budgets. Visitors felt inspired by the strong message of sustainability presented by the Experience, and were keen to purchase products that continued that same message.
Company Address:
Wild Republic UK LTD, Davenport House, 16 Pepper St, London, E14 9RP
Primary Contact Name: Jeremy Ensor Job Title:
Managing Director & EU Operations
Contact Details: + 44 780 314 7742 retail @ wildrepublic. com https:// wr-retail. biz /
Key Services / Specialism Operations
• Memorable retail experience
• Increased spend and conversion
• Outstanding customer service
• Impactful merchandise displays
• Knowledge of visitor needs
• Relevant, unique product ranges
Consultancy
• Review operations to increase income
• Analyse KPIs and product data
• Design and fit out inspiring shops
• Optimise flow and dwell time through layout
• Design and develop bespoke product ranges
Sectors served:
• Museums
• Zoos
• Aquariums
• Heritage Sites
• Immersive Experiences
• Parks and Gardens
• Live Events
• Theme Parks
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