Movie Park Germany
DIGITAL AND GUEST TECHNOLOGY: Ticketing & Reservation Systems
accesso Technology Group plc
Company Address: Unit 5, The Pavilions Ruscombe Park Twyford, Reading RG10 9NN
Primary Contact Name: Juansa Molina
Job Title: Sales Director- Southern Europe & UK
Contact Details: + 44( 0) 1189 347417 juansa. molina @ accesso. com www. accesso. com
Key Services / Specialism
• Ticketing
• Virtual Queuing
• Best-in-class eCommerce
• Client Support( theme park-specific expertise)
• Cashless and Gift Cards
• Dynamic Pricing
• Professional Services, including tailored apps, multi-lingual audio guides, immersive digital experience and revenue opportunities
Sectors served:
• Theme Parks
• Water Parks
• Museums
• Galleries
• Zoos
• Aquariums
• Farm Parks
• Stadiums
• Theatre
• Immersive Experiences
• Ski Resorts
• Spas
• FEC
• Retailtainment
• Food and Beverage. accesso is the trusted technology partner for leading theme parks, attractions, and cultural venues worldwide. With a proven track record serving more than 1,200 venues in 33 countries, our award-winning solutions include ticketing, virtual queuing, point-of-sale, distribution, and guest experience management. Our solutions help operators increase revenue and deliver unforgettable guest experiences.
Movie Park Germany
“ Working with accesso and digitising our Speedy Pass Program helped us grow revenue, improve operations, and deliver a better guest experience.” The park faced a tight implementation timeline and needed to have the system fully operational by Halloween. This required implementation during the busy summer period, presenting challenges in resource allocation and staffing. Communicating the change to an online web app-based solution was also a challenge, especially when also considering concerns about guest acceptance and digitalization in Germany. Moreover, there was concern that mobile network availability might not be sufficient on busy days when park attendance often tops 15,000 guests or that they risked potentially confusing guests about using a virtual queuing system versus paper tickets. Movie Park Germany wanted to avoid anything that could slow ride operations,
We are committed to innovation and continually invest in research and development to stay ahead of industry trends and support the evolving needs of today’ s guests. From streamlining daily operations to increasing per-capita spend, accesso provides the technology needed to drive real results. Learn more at www. accesso. com
alienate guests without mobile phones or negatively impact sales. The Solution: Movie Park Germany selected accesso for their years of experience in launching successful queueing solutions and the understanding the company has around what matters most in running a theme park. accesso’ s project manager worked closely with the park’ s team to develop a detailed project plan ensuring smooth implementation. Further, accesso maintained a supportive and hands-on onsite presence from the initial site survey, trainings and go live and worked to share best practices on product portfolio, pricing, ride entries, and marketing, and provided clear action lists for internal stakeholders in operations, finance, and marketing. The collaborative partnership approach to the project ensured continuous improvement of both the product and the service. Despite the busy summer season, the partnership between internal teams and accesso’ s project management facilitated seamless implementation. The backend system’ s user-friendly design helped the park’ s staff quickly adapt to the new system.
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