Ferrari World Abu Dhabi:
LIVE ENTERTAINMENT & PRODUCTION: Entertainment Producers
The Business Creative
Company Address: 49 Bristol Avenue Lancing BN15 8NL
Primary Contact Name: Ben O’ Hara
Job Title: Director
Contact Details:
+ 44( 0) 7866 371230 ben @ thebusinesscreative. com www. thebusinesscreative. com
Key Services / Specialism
• Experience Design
• Immersive Design
• Exhibition Design and Production
• Theatrical Production
• Media Production
• Creative Direction
• Event Design and Management
• Training
• Content Design
• Graphic Design
Sectors served:
• Theme Parks
• Museums
• Zoos
• Immersive Experiences
• Retailtainment
• FECs
• Live Events
We’ re The Business Creative, the brains behind some of the boldest, slickest, most emotionally-charged entertainment experiences out there. We don’ t just connect audiences to brands, we make them feel something. Goosebumps. Laughter. Wonder. Nostalgia. Whatever the brief, we build the kind of moments that stick. Live shows, immersive activations, disruptive content, jaw-dropping stunts. If it makes people stop, stare, and share, we’ re all over it. Our not-so-secret sauce? Moment + Emotion = Memory.
Ferrari World Abu Dhabi:
BRIEF & OBJECTIVE: Consultancy The Business Creative were commissioned to provide strategic consultancy and show production; covering:
• Planning and implementation of a special event strategy designed to drive footfall for specific demographics
• Planning and production of three new major live performance productions
• Development of existing entertainment and shows
• Training and development of the in-house entertainment management team APPROACH We used a blend of the following disciplines to implement the above projects successfully:
• Planning and strategic development
• Operational consultancy
• Concept creation
• Creative development
• Creative direction
• Storytelling
• Production
• Training
• Project management
OUTCOME & RESULT
• Fully operational entertainment / events department
• Two x award-winning entertainment productions( Viva Ferrari and Mission Ferrari)
It’ s how we turn creative thinking into unforgettable experiences. For 15 years, global brands and attractions have trusted us to push boundaries, rip up the rulebook, and bring stories to life in ways no one else dares. And we deliver, not just creatively, but operationally too. Complex logistics? Tight turnarounds? High stakes? That’ s our playground. We’ re not just a creative agency. We’ re a launchpad for bold ideas that actually work. So if you’ re looking for‘ off the shelf’, keep scrolling. But if you want to do something unforgettable, let’ s talk.
• Record show attendance figures
• IAPPA Brass Ring Award for entertainment excellence( Mission Ferrari Show)
• Record attendance and guest satisfaction scores for duration of our involvement
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