Coca-Cola Christmas Drone Show, Lapland & Around the world:
London New Year’ s Eve Fireworks Drone Show( BBC One, 2022-2025)
LIVE ENTERTAINMENT & PRODUCTION: Content Creators & Scriptwriters
ON THE SLY MUSIC
Company Address: Fifth Floor, 167-169 Great Portland Street. London. W1W 5PF
Primary Contact Name: David Wakefield
Job Title: Co-Founder / Director
Contact Details: + 44( 0) 203 915 6799 david @ onthesly. com www. onthesly. com
Key Services / Specialism
• Bespoke music composition for live experiences, attractions, drone shows, installations and theatrical show
• Sound design for immersive environments and experiential installations
• Creative audio design and narrative consultancy
• Creative sound solutions for high-profile immersive shows, live events, festivals, and international ceremonies
Sectors served:
• Theme Parks
• Visitor Attractions
• Immersive Experiences
• Live Events & Ceremonies
• Festivals
• Museums
• Sports Events
• Retailtainment
ON THE SLY- an international experiential music studio where we play with imagination and emotion to create unforgettable experiences through the power of sound. We’ re specialists in the art of creative audio, narrative and music. Whether that’ s captivating live experiences or powerful sonic identity, we put storytelling at the heart of everything we do. For over 20 years, our team of audio experts have soundtracked some of the world’ s largest events and exciting brands. From directing the music for London’ s
Coca-Cola Christmas Drone Show, Lapland & Around the world:
Christmas 2024 came alive as Coca-Cola celebrated the festive season with drone shows across five global locations, including a world-first performance in the Arctic Circle in Rovaniemi, Finland. The shows featured stunning visuals of the iconic Coca-Cola truck, festive messages, and classic holiday themes, blending nostalgia with the magic of iconic New Year’ s Eve show, to Formula 1 opening ceremonies, to a spectacular co-headlining drone show at Coachella. From helping launch the Paramount + streaming service around the world, to working on Coldplay’ s awe-inspiring world tour – we’ ve been there( and literally) got the t-shirt! Our greatest strength is collaborating with creative partners and brands to understand their vision, and design captivating and memorable immersive audio experiences which wow audiences around the globe. Find us on LinkedIn @ ontheslyproduction
the season. We built a magical musical soundtrack to bring the story to life in the sky to sprinkle all the Christmas feels. Featuring classic Coca-Cola tracks, custom Christmas music, and intricate sound design, the musicscape added depth and emotion to the dazzling display.
London New Year’ s Eve Fireworks Drone Show( BBC One, 2022-2025)
London rang in 2025 with a spectacular New Year’ s Eve celebration along the River Thames, broadcast on BBC One and YouTube. Against the backdrop of the London Eye and Big Ben, this year’ s event featured pyrotechnics, lighting, and hologauze projection technology, creating Europe’ s largest fireworks display and showcasing London on the world stage. For the sixth year, we created the show’ s musical narrative, blending music, sound design, and voices to reflect on 2024’ s key moments, including the Olympics, Paralympics, and the 80th anniversary of D-Day. A key theme was to conjure the feeling of hope and unity for 2025, after coming through some challenging times, aiming to look forward to a brighter future.
Music Director, Music mix, sound design and post production: ON THE SLY
Event Producer: Identity Pyrotechnics: Titanium Fireworks
Hologauze: Pixel Artworks Lighting: Tim Routledge
Client: Mayor Of London’ s Office / Greater London Authority
Musical composition, mixing and sound design: ON THE SLY Drones: Dronisos / Fly By Guys Event Producer: Denstsu Creative Client: Coca Cola Worldwide
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