Overdrive Development
RIDE & ATTRACTION SYSTEMS: Media-Based Attraction Suppliers
Simworx Ltd
Simworx stand as a global leader in the immersive attraction sector, with 28 years of experience, over 130 installations worldwide, and more than 65 million guests per year enjoying Simworx attractions. Based in the West Midlands, they continually explore new avenues to develop their state-of-theart technologies into awe-inspiring rides. Simworx are the creator of the AGV Dark Ride, the fastest accelerating trackless dark ride on the market; they also boast 3DOF motion bases for an unparalleled immersive experience. While starting off with
Overdrive Development
The Simworx team developed Overdrive: Ultimate Heist, a high-octane ride concept built for their AGV( Automated Guided Vehicle) Dark Ride trackless system. Overdrive delivers an adrenalinefueled chase through a sprawling city environment. Riders choose the path of either cops or robbers, then go to a themed queue specific to that path and are briefed on their mission accordingly. The ride culminates in a dramatic highway pursuit across a suspension bridge, with the chance for multiple endings based on their iconic 4D Effects Cinema, their product offerings quickly grew to include Immersive Tunnels, Flying Theatres, Motion-Based Dark Rides, Robocoaster and many more. Adapting to the growing FEC market, Simworx created the Pegasus Flying Theatre, a fully scalable immersive attraction that could fit a wide range of venues and budgets. With a long history of experience in concept design, theming, installation, training, and ongoing support, Simworx can provide the complete solution for any project.
the outcome of the chase; this also boosts re-rideability. Powered by Simworx’ s trackless AGV system, an omnidirectional 8-seat ride vehicle with integrated 3DOF motion base, the ride offers rapid acceleration of up to 0.3 g, tight manoeuvres, duelling vehicle interactions and media-integrated set pieces. It runs up to ten vehicles simultaneously, achieving a throughput of around 1,100 riders per hour. The Pegasus Flying Theatre offers a modular, scalable flying theatre solution tailored to venues of varying sizes and budgets. Guests board from one or more levels and take seats astride individual Pegasus Motion Base Seats, enjoying a dynamic motion experience that simulates flight. Effects such as wind, water spray, smoke, lighting and aromas heighten the sensory experience. Its seating units can be installed
Company Address: 37 Second Ave, Kingswinford DY6 7UL
Primary Contact Name: Claire Monkton
Job Title: Sales & Marketing Co-ordinator
Contact Details: + 44( 0) 1384 295733 sales @ simworx. co. uk www. simworx. co. uk
Key Services / Specialism
• Media-based attraction suppliers
• Ride Manufacturers & Designers
• Motion simulations
• Trackless dark rides
• AV / Show controls
• Engineering and ride development
• Custom ride system Integrators
Sectors served:
• Theme Parks
• Museums
• Zoos
• Immersive Experiences
• FECs
across one, two or more floors, with seating capacities ranging from around 12 to 60 seats to fit each venue’ s footprint. The Pegasus is currently undergoing its inaugural installation in Istanbul, which will be a pivotal milestone for the company. Simworx also launched the product in the form of the Pegasus Pods, an individual flying theatre experience, as well as the Mobile Pegasus, which takes the Flying Theatre experience on the road. There is a Pegasus ride solution for every type of attraction footprint and budget, making it one of the most adaptive yet immersive ride systems on the market.
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