MotoGP had a following. It didn’ t have a spotlight.
LIVE ENTERTAINMENT & PRODUCTION: Entertainment Producers
People
People is an independent creative agency specialising in shared experiences- Experiences, Ceremonies, Environments and Film that connect people around what truly matters.
We’ ve created fan experiences for Red Bull, designed and ran the cinemas for the British Film Institute’ s London Film Festival year after year, and opened the Natural History Museum in the UAE with a ceremony narrated by Cate Blanchett- while producing Abu Dhabi’ s most popular annual cultural festival.
MotoGP had a following. It didn’ t have a spotlight.
Ahead of the British Grand Prix, we turned Outernet into MotoGP for a day, with London’ s 360-degree screens and surround sound recreating the noise and stakes of race day, and staged a UK first: MotoGP’ s first-ever public watch party for die-hard fans and newcomers alike. More than 20,000 people came through in a single day, 33 % up on a typical Sunday. The activation became the launchpad for a mixed-media stunt that recreated
Based in London and Abu Dhabi, we work for global brands, leading organisations, government bodies, and communities across sport, arts and culture, and purpose-led business.
Independence matters to us. It means we choose work because we believe in it, and gives us the freedom to find new ways of making it- without compromise.
It always starts and ends with people.
Silverstone’ s fastest-ever lap through the streets of London, turning one race into content that carried the campaign through PR, social and partner channels all the way to race day. A sport that lived on the track and the broadcast now had a foothold in the city, and a platform that kept working long after the screens went dark, right through to Silverstone.
Company Address: 40 Compton Street. Unit 7, Compton Courtyard, London EC1V 0BD Primary Contact Name: Mitch Balintos
Job Title: Head of Growth
Contact Details: + 44( 0) 7806 978 306 mitch. balintos @ peopleandco. com www. peopleandco. com
Key Services / Specialism
• Experiences
• Environments
• Ceremonies
• Film
Sectors served:
• Opening and Closing Ceremonies
• Theatre Development & Production
• Resident Shows
• Special Projects
• Theme Parks Theatres
• Immersive Experiences
• Fanzones
• Festivals
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