Tria Spa Storm Pool, MGM Macau
Dreamscape, Changi Airport, Singapore
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Experience Strategy & Advisory Consultancy
Blue Alchemy Labs Ltd
Blue Alchemy Labs( BAL) is a boutique experience strategy and advisory consultancy, working across immersive experiences, themed entertainment, cultural attractions, museums, exhibitions and destination projects. BAL helps operators and delivery teams get things right before ground is broken, drawing on hands-on delivery experience across large-scale themed attraction projects internationally, from Saudi Arabia to Singapore to New Zealand. Services span the Experience Reality Check, an independent early-stage viability review that tests whether an idea holds up before major decisions are locked in, through to creative-technical alignment during design, independent owner-side oversight through delivery, and project rescue and recovery when things have gone off track. For larger engagements, BAL can also act as principal contractor, taking on full delivery and subcontractor management. BAL’ s approach is candid and direct: clear-eyed assessment over hype. Think before you build.
Tria Spa Storm Pool, MGM Macau
Blue Alchemy Labs created and delivered the content for three immersive storm sequences at MGM Macau’ s Tria Spa Storm Pool, alongside the creative and technical direction, timing framework and programming, working with the venue’ s installed lighting, audio and rain machine systems. Each five-minute sequence delivers a distinct atmosphere, from an intense storm through to a tranquil sunset and a magical transformation featuring fireflies and sea creatures.
Dreamscape, Changi Airport, Singapore
Blue Alchemy Labs delivered show commissioning, programming and remote technical support for Dreamscape, a large-scale digital art installation at Singapore’ s Changi Airport Terminal 2, produced in collaboration with Moment Factory.
BAL’ s role centred on bringing the show control systems online and ensuring reliable, repeatable operation once installed, working with the wider production and technical teams to get the experience performance-ready for one of the world’ s busiest airports.
Company Address: London, UK
Primary Contact Name: Mike Ross
Job Title: CEO
Contact Details:
+ 44( 0) 20389 72262 mike. ross @ bluealchemylabs. com www. bluealchemylabs. com
Key Services / Specialism
• Experience Reality Check( ERC) – early-stage viability review
• Creative-Technical Alignment – design advisory
• Owner-Side Oversight – independent delivery oversight
• Full Delivery and Subcontractor Management
• Project Rescue and Recovery
Sectors served:
• Immersive Experiences
• Themed Entertainment
• Cultural Attractions & Museums
• Exhibitions
• Destination & Resort Projects