Creating Interactive audience participation
MEDIA, AV & IMMERSIVE TECHNOLOGY: Specialist Products & Services
SUPERMASSIVE
Company Address: 26 Bankley Street, Manchester M19 3QA
Primary Contact Name: Ben Kercher
Job Title: Commercial Director
Contact Details: + 44( 0) 7799 032 962 ben @ supermassive. uk supermassive. uk
Key Services / Specialism
• Exhibition & Experience Design
• Fabrication, Build & Install
• Digital, AV & Immersive Technologies
Sectors served:
• Museums and Cultural attractions
• Visitor Attractions
• Festivals
• Events & Exhibitions
• Retailment
• Pop-ups
• Public Spaces
Supermassive is an interactive art studio and creative technology consultancy that transforms passive observers into active participants. We noticed a gap in the experience economy: while the sector was growing, it was losing its“ touch.” Audiences were staring at screens, not interacting with the physical world. We wanted to build something deeper, funnier, and more physically engaging. So we spent many years on R & D developing the proprietary technology to fix it. We combine
Creating Interactive audience participation
Supermassive specialise in delivering robust,“ exhibition-grade” attractions designed to withstand high-volume public use. Our track record includes:
• Flagship Experiences: Creators of SUPERMASSIVE at Depot Mayfield, a large-scale B2C immersive art experience blending AI and physical play for mass audiences.
• Cultural Sector: Technical partners for Z-Arts’ Alice in Wonderland, delivering narrative-led puzzle systems and RFID tracking for a leading family venue.
• Commercial Activation: Delivered the Freight Island Xmas Experience, integrating custom phone networks and real-time venue control for seasonal events.
• R & D Excellence: Operators of the Salford Interactive Art Gallery, our dedicated prototyping facility where we rigorously stress-test every technology to ensure operational reliability before deployment. the chaotic creativity of an art collective with the rigour of industrial engineering. We don’ t just design sets; we engineer“ living” environments using tactile controls, real-time depth mapping, and sentient AI personalities. From our flagship shows in Manchester to partnerships with cultural venues, we deliver exhibition-grade immersion. Our work is robust, scalable, and designed to withstand thousands of interactions while keeping the audience in complete control.
Our toolkit for intelligent immersion:
• Digital Actors: Sentient-feeling AI avatars that listen, converse, and physically control venue lighting and sound to create a“ living” presence.
• Tactile Interfaces: Industrial control panels, patch bays, and interactive phone networks that replace flat screens with satisfying, robust physical inputs.
• Responsive Environments: Real-time installations— including Generative AI Mirrors and projection-mapped landscapes( Sculpt)— that react instantly to user movement and touch.
• Quest Engines: Digital overlays that gamify crowd flow, using AR and smart routing algorithms to eliminate queues and guide visitor exploration.
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