Museum of the Future: Lift launch Experience
Prehistoric Planet: Discovering Dinosaurs
MEDIA, AV & IMMERSIVE TECHNOLOGY: Interactive Media Producers
Framestore
Framestore is a world-leading innovator in crafting immersive experiences that transcend the screen, catapulting you into extraordinary realms of adventure. Combining our unrivaled creative craftsmanship with our technical prowess, we’ re dedicated to reframing expectations for both IP owners and their guests, with media & creative technology for locationbased entertainment( LBE), and mindblowing theme park rides.
Framestore has a 40-year legacy innovating with technology, enabling partners to immerseaudiences in their worlds with the highest-quality imagery. From concept to final delivery, our global team offers end-to-end expertise across creative design, media, animation, live action production, software, interactive development, and deployment.
We partner with clients at every stage: developing concepts, designing worlds, building characters, crafting photoreal environments, and delivering compelling stories and experiences. Whether it’ s crafting cinematic sequences, shaping branded content, designing installations, or developing real-time worlds, we bring the same commitment to artistry, innovation, and technical precision to every medium and platform.
Museum of the Future: Lift launch Experience
Set in the year 2071, The Museum of the Future tells the story of life, nature and spirituality of the future. This first-of-its-kind immersive institution is designed to inspire us all to help shape a better world for our future. Framestore was asked to create the moment guests are transported into the future via a rocket launch from the future city of Dubai, up into space and finally docking into the spectacular space station OSS Hope. We then also created the return journey, an express drop back to earth with guests standing on huge screen under their feet. Framestore designed the physical capsule, the audio design and all of the media for the ten 98 inch 4k panels that wrap around the walls and ceiling of this intense and magnificent experience.
Prehistoric Planet: Discovering Dinosaurs
Framestore’ s immersive team led by VFX Supervisor Alan Woods collaborated with Lightroom London on their new‘ Prehistoric Planet: Discovering Dinosaurs’ immersive experience, crafting bespoke illustrations and extended CGI sequences to transport attendees into those iconic moments from the Apple TV + series. Lightroom’ s state-of-the-art 360 projections allow viewers to see these majestic animals at an awe-inspiring scale and travel alongside them through volcanoes, soaring skies and the deep sea. Prehistoric Planet: Discovering Dinosaurs has been directed and designed by 59 Studio in close collaboration with the makers of Prehistoric Planet, Apple TV +, and Executive Producer and BBC Studios Natural History Unit Creative Director Mike Gunton
Company Address: 28 Chancery Lane, London WC2A 1LB
Primary Contact Name: David Michaels
Job Title: Business Development Executive, Immersive
Contact Details:
+ 44( 0) 20 7344 8000 immersive @ framestore. com www. framestore. com
Key Services / Specialism
• VFX / Post Production
• Blue Sky Development & Testing
• Themed Entertainment, Rides & Attraction Media
• Collaboration with Physical Design
• Real-time / Game Engine Production
• Interactive Media
• XR: Virtual, Augmented & Mixed Reality
• Live Action & Motion Capture Production & Direction
• Installation: Physical Design & Production
Sectors served:
• Theme Parks
• Museums
• LBE
• Creative Technology
• Immersive Experiences
• Live Events
• Brand Activations.
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