Theme Park Procurement Guide 2026/27 | Page 55

Warner Bros. World Abu Dhabi
Lotte World Adventure Busan – Lori Castle
Other selected projects
MEDIA, AV & IMMERSIVE TECHNOLOGY: Media-based Attraction Technology

7thSense

7thSense creates technology for some of the world’ s most ambitious theme park attractions and immersive experiences.
Our media servers, pixel processing and Medialon show control solutions provide the technology behind dark rides, projection-mapped attractions, nighttime spectaculars, interactive experiences and large-scale media environments.
From precise, high-quality media playback to real-time generative content and attraction-wide show control, our technology is designed for environments where performance, synchronisation and reliability are critical. Our platforms integrate with lighting, audio, projection, LED, special effects, ride systems and third-party technologies to help bring complex attraction concepts to life.
Founded in 2004, 7thSense has offices in the UK and US and works with attraction designers, integrators and operators worldwide. Our technology has been deployed across major international theme parks and entertainment destinations, with our team supporting projects from early technical development and system design through commissioning and long-term operation.

Warner Bros. World Abu Dhabi

7thSense worked with international systems integration partners to provide media servers, show control systems and system commissioning services for the theme park.

Lotte World Adventure Busan – Lori Castle

7thSense technology supports the large-scale projection-mapped Lori Castle experience at Lotte World Adventure Busan, helping deliver

Other selected projects

7thSense technology is used in major visitor attractions, immersive destinations and entertainment environments worldwide, including synchronised high-resolution media across the nighttime spectacular show.
Sphere Las Vegas, Chaos Karts( Abu Dhabi, Dubai, Manchester) Expo 2025 Osaka and the touring Formula 1 Exhibition.
Company Address: 2 The Courtyard, Shoreham Road, Upper Beeding, Steyning, West Sussex, BN44 3TN, UK
Primary Contact Name: Ed Patchett
Job Title: Commercial Director
Contact Details:
+ 44( 0) 1903 812299 info @ 7thsense. one www. 7thsense. one
Key Services / Specialism
• Media Playback
• Pixel Processing
• Show Control
Sectors served:
• Theme Parks
• Attractions
• Heritage Sites
• Immersive Experiences
• Live Events
• Museums
• Planetariums
• Sports Venues
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