Theme Park Procurement Guide 2026/27 | Page 38

Story Factory Projects
ARCHITECTURE, DESIGN & ENGINEERING: Production Design, Technical Design & Delivery

Story Factory Studios

Company Address: 71-75 Shelton Street, London, WC2H 9JQ
Primary Contact Name: Paddy Jordan-Higgins
Job Title: Director & Managing Partner
Contact Details: + 44 7508 746838 paddy @ storyfactorystudios. co. uk www. storyfactorystudios. co. uk
Key Services / Specialism
• Production & Technical Design
• Project Delivery & Management
• Design Development & Construction Documentation
• Industrial Design & 3D Modelling
• Estimation, Budgeting, & Cost Control
• Fabrication Management & QA / QC
• Field Art Direction, Installation Supervision, & Commissioning
• Show Set, Scenic, Props, & Interactive Development
• Experience & Exhibit Design
Sectors served:
• Theme Parks
• Water Parks
• IP & Brand Attractions
• Immersive Experiences
• Museums
• Science & Discovery Centres
• Heritage & Cultural Sites
• Zoos, Parks & Aquariums
• Themed Retail & Brand Environments
• Fan Experiences
Story Factory Studios is a partnerled production design and project delivery studio: two hands-on partners, not account managers. We turn creative vision into buildable, physical experiences for themed entertainment, attractions, museums, and immersive brand environments, acting as the technical and delivery bridge between creative intent and what is fabricated, installed, and commissioned. Rather than a fixed team, we assemble a specialist team of consultants, fabricators, and delivery partners around each project.
Managing Partners Paddy Jordan-Higgins( London) and Wayne Lydell Rector

Story Factory Projects

Themed Water Park( Eastern Province, Saudi Arabia)
Contracted as a specialist interactive and experience design consultant within a multi-fi rm, international project team, Story Factory Studios developed the character storylines and interactive guest journey for a circa 80-acre themed water park in Saudi Arabia, producing concept and schematic design and specifying an advanced technology palette— LiDAR sensing, projection mapping, audio, haptics, and RFID wearables— through the guest experience.
Marble Speedway( The Strong National Museum of Play, Rochester, New York)
Appointed by The Strong National Museum of Play through a competitive tender, Story Factory Studios acted as design and delivery partner for Marble Speedway, taking this 350 ft interactive racing experience from concept through prototyping, fabrication management, installation, and commissioning. Now
( Toronto) bring over forty-five years of combined design-and-build experience, with credits including The People’ s House: A White House Experience, the CN Tower, and the Strong Museum of Play. They have directed annual portfolios of £ 7-10 million.
With studios in London and Toronto, and a hub in Washington, D. C., we scale from advisory and concept work to full delivery, for major international programmes and ambitious UK and European projects alike.
open to the public, the exhibit runs six visitor kiosks and twenty-four intrack interactive elements across a continuously cycling, four-lift ball-return system built for daily operation.
Selected Partner Experience & Assurance
The partners’ wider experience spans attraction, IP-led, and brand work, including a Disney Encanto fi lmlaunch pop-up activation, Warner Bros.’ Fantastic Beasts: The Wonder of Nature touring exhibition at the Royal Ontario Museum, the New Jersey Hall of Fame’ s holographic inductee installation at Newark Liberty International Airport, the Panda Parlour at the Calgary Zoo, and the technical fabrication and installation of Limelight, Paul Raff Studio’ s award-winning public art bandshell in Toronto. We work routinely under NDA, protecting client IP and brand standards, with a disciplined approach to programme, budget, and QA / QC.
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