Galacticoaster
Arctic Basecamp
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Service
Spiro
Company Address: Regatta House, 67-77 High St, Marlow SL7 1AB
Primary Contact Name: Rebecca McCabe
Job Title: Senior Attractions Director
Contact Details: bmccabe @ spiro. com https:// experience. ges. com / spiro _ location _ based _ entertainment
Key Services / Specialism
• Creative Strategy
• Market research & audience insights
• Concept Design
• Masterplanning
• Design Development
• Art Direction & Brand Design
• Animated Content
• Audio Design & Delivery
• Interactive Experiences
• Creative Technology
• Artworking & Graphic Production
• Fabrication
• AVSC Specialists
• Installation & Support
• Turnkey Delivery
Sectors served:
• Theme Parks
• Museums & Cultural Centres
• Location Based Entertainment
• Immersive Attractions
• Hotels & Resorts
• Experiential Pop Ups
• Temporary Events
Spiro ® is a strategically led, creatively driven global agency specialising in narrative-led, immersive experiences. By bringing together deep creative capability with end-to-end production and technical delivery Spiro builds experiences that perform emotionally, operationally and commercially, not just on opening day.
Galacticoaster
Client: Merlin Entertainments Location: LEGOLAND Florida & LEGOLAND California
Services: Creative Direction, Narrative Development, Animation, Music & Sound Design, AV & Show Control, Interactive Design, AR Technology, On-Site Installation
Arctic Basecamp
Client: Merlin Entertainments Location: LEGOLAND Billund, Denmark
Services: Creative Direction, Narrative Development, Animation, Gameplay & Software, Music & Sound Design, AV & Show Control, On-Site Installation
Commissioned to transform an existing space at LEGOLAND Billund into a fully realised interactive
Globally connected and trusted by some of the world’ s leading operators and IP holders, including Merlin Entertainments, LEGO ®, Disney, Netflix and the Commonwealth War Graves Commission, Spiro creates the experiences that keep guests coming back. That doesn’ t happen by accident. Strategy, creative, production and technical delivery work as one integrated team from the outset; not handed off in sequence but designed to reinforce each other at every stage. From always-on immersion for themed attractions and immersive experiences to cultural activations and live events, every experience is designed to pull guests deeper into the story and give them a reason to return.
In close partnership with Merlin Entertainments, Spiro delivered the narrative framework, worldbuilding and full content ecosystem for Galacticoaster, the largest single in-park investment in the history of both locations. At its heart, a groundbreaking interactive experience: guests design their own LEGO spacecraft before boarding, then see it appear around them in augmented reality on the ride. From first content encounter to personalised action replay, Spiro was the connective thread between creative vision, technical delivery and guest experience.
Arctic attraction, Spiro devised a complete creative narrative and world. Mission briefings, gameplay, digital interactions and immersive technology, that elevates the LEGO brick play experience beyond anything possible at home. Developed end to end, from story creation and animation through to software development, AV installation and show control, every interactive element was built to serve the narrative and deepen the world guests step into.
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