Immersive Everywhere
Gravity Active Entertainment
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Global Leisure Expansion Specialists
Lodestar
A Lodestar is a guiding light, turning vision into action. Lodestar is a specialist leisure consultancy helping attractions, theme parks, location-based entertainment operators, IP owners and destination developers unlock growth opportunities across the UK and international markets. With 30 years of industry experience, Lodestar provides strategic support spanning market entry, expansion planning, concept evaluation, partnership development and commercial growth. The company works with operators, investors and rights holders to identify opportunities for new attractions, branded experiences,
Immersive Everywhere
STRATEGY, GROWTH & LOCATION DEVELOPMENT Location Acquisition & Commercial Development Experts Immersive Everywhere develops and operates immersive, location-based entertainment experiences based on globally recognised intellectual property. Lodestar supports the business in the commercial development of its attractions portfolio, providing strategic advice on financial planning, growth strategy and new location opportunities. A key project was the delivery of Peppa Pig Surprise Party at the Metrocentre,
Gravity Active Entertainment
STRATEGY, GROWTH & LOCATION DEVELOPMENT Location Acquisition & Commercial Development Experts Gravity Active Entertainment is one of the UK’ s leading leisure operators, delivering family entertainment, active leisure and immersive experiences across multiple venues. Lodestar has supported the business through strategic consultancy, international business development and expansion planning. Working closely with the leadership team, Lodestar helped shape Gravity’ s growth strategy, identifying opportunities across UK and family entertainment centres, franchising, licensing and destinationbased developments. For developers, landlords and mixeduse destination owners, Lodestar sources and evaluates best-in-class leisure concepts and globally recognised intellectual property, helping create compelling visitor destinations that drive footfall, dwell time and revenue. Drawing on an extensive network of industry leaders and partners, Lodestar connects innovative concepts with the right locations, investment and operational expertise to deliver sustainable growth and memorable guest experiences.
one of the UK’ s leading retail and leisure destinations. Lodestar identified the opportunity, supported site selection and led negotiations with the landlord to secure the location. This included agreeing commercial terms, landlord incentives and the property deal structure to support the attraction’ s successful launch. Alongside location acquisition, Lodestar continues to advise on expansion strategy, commercial planning and future growth opportunities, helping Immersive Everywhere identify the right locations and partnerships to support long-term business growth.
international markets. The company promoted the Gravity brand to landlords, developers, investors and leisure partners, creating new opportunities for venue development and strategic partnerships. Drawing on an extensive network of operators, property owners and investment partners, Lodestar facilitated introductions, market opportunities and commercial discussions that strengthened Gravity’ s expansion pipeline. This work has helped position Gravity for sustainable growth through carefully selected locations, strong partnerships and scalable business opportunities.
Company Address: 1A High Street, Hemel Hempstead, HP1 3AA
Primary Contact Name: Julie Fitzsimmins
Job Title: Chair
Contact Details: Julief @ lodestaruk. com www. lodestaruk. com
Key Services / Specialism
• Attraction Growth Strategy
• Global Market Access & Expansion
• IP, Licensing & Brand Partnerships
• Location-Based Entertainment Expertise
• Site Selection & Feasibility Assessment
• Investor, Operator & Franchise Networks
• Leisure Destination Development
• Retail, Mixed-Use & Shopping Centre Leisure
• Commercial Partnership Brokerage
• Business Growth & Market Development
• International Industry Connections
Sectors served:
• Theme Parks & Attractions
• Location-Based Entertainment
• Family Entertainment Centres
• Leisure & Hospitality
• Retail & Mixed-Use Destinations
• Property & Real Estate
• IP & Branded Experiences
• Investment & Development
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