Paultons Park: Valgard- Realm of the Vikings
LIVE ENTERTAINMENT & PRODUCTION: Entertainment Producers
TAG Live ®
Company Address: Unit 3, Stewartby Business Park Broadmead Road, Bedfordshire MK43 9ND
Primary Contact Name: Andy Such
Job Title: Managing Director
Contact Details:
+ 44( 0) 1234 972 000 andy. such @ tag. live www. tag. live
Key Services / Specialism
• Audience Insight
• Entertainment Strategy
• Creative Concept & Development
• Live Entertainment Production
• Themed & Seasonal Experiences
• Show Direction & Choreography
• Casting & Recruitment
• Costume & Prop Development
• Live Act Booking
• Scenic & Production Design
• AV & Technical Production
• Digital Content & Broadcast
• Character & IP Experiences
Sectors served:
• Theme Parks
• Visitor Attractions
• Holiday Parks & Resorts
• Cruise
• Retail & Shopping Destinations
• Zoos & Wildlife Attractions
• Family Brands & IP Owners
• Hospitality & Leisure Destinations
• Festivals & Live Events
• Immersive Experiences
TAG Live ® creates family moments that matter. We combine audience insight, performance data and word-class creative to understand what families value, shape experiences around them and improve what works, turning live entertainment into a powerful part of the wider guest journey.
From entertainment strategy and creative development to casting, choreography, technical production, digital content and live operations, TAG
Paultons Park: Valgard- Realm of the Vikings
When Paultons Park prepared to open Valgard: Realm of the Vikings, the launch needed to match the scale of the £ 12 million investment behind it. The new themed land introduced Drakon, the park’ s first inverting roller coaster, within a world of mythology, discovery and adventure. TAG Live ® designed the entertainment around one clear goal: giving every family a way into the story. Guest-journey thinking shaped an inclusive live layer for riders and non-riders alike, helping younger guests connect with Valgard while giving the new land a powerful sense of arrival. From concept to live delivery, TAG Live ® created the opening ceremony, original script and music, choreography, costumes and props, performer casting and rehearsals, character encounters, technical production, fire effects and large-scale pyrotechnics. A bespoke flaming Viking effigy became the dramatic centrepiece,
Live ® delivers every stage through one joined-up team. Each year, we entertain more than seven million guests for 15 + global clients, supported by 250 + team members worldwide and a 30,000 sq ft studio hub. Across theme parks, visitor attractions, resorts, cruise, hospitality and family brands, our purpose is simple: to create entertainment that connects families, delivers measurable value for our partners and makes every shared moment matter.
supported by on-site show management and operational delivery. The launch created a spectacular opening moment that guests captured and shared. Independent opening-day coverage surpassed 80,000 combined YouTube views. Continuing performances and character interactions extended the story beyond the rides- bringing families together and turning a major attraction opening into a moment that mattered. SERVICES
• Audience & Guest-Journey Insight
• Creative Concept & Show Direction
• Original Story, Script & Music
• Casting, Choreography & Rehearsals
• Costume & Prop Development
• Character Experiences
• AV & Technical Production
• Fire Effects & Pyrotechnics
• On-Site Show Management
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