you to others, and it is equal to your reputation. Everything Great Brands provide a service or a benefit to others….
you do and say influences how people think about you, and so a great personal brand strategy is to serve! Give others
every interaction is an opportunity to build that brand. Your something of value and success will be yours, many times
brand can totally influence how people view you, for better over! The Dalai Lama says “Our prime purpose in this life
or for worse! is to help others. And if you can’t help them at least don’t
hurt them”. The concept of service is well known, giving
First impressions count…What is the first thing that comes back, volunteerism, being someone who seeks the interest of
to mind when people meet you, whether in person, on TV others, those attributes are bound to establish your personal
or even on the pages of a magazine? Right now there are brand, a brand that you can be proud of.
mental notes being made about you. So how can you build
the personal brand that you want?
Great Brands create trust – trust is built through your
consistency and openness – what are you known for,
Building your brand starts with you, but I do have a few every single time? What are the principles that you never
smart strategies that can help. Be yourself, be memorable, compromise on? Or are you willing to bend the truth as
serve others and build trust. Doesn’t that sound like building needed, and be “flexible” depending on the occasion?
a better you? It is! Whatever it is, that is your Brand! I like being known for
“courageous authenticity”, at work or at home, I am known
Know your own Brand Voice, I.e...Be yourself! Who are for telling it straight, that doesn’t always make me popular…
you? The image you present to others is more than just and it’s ok, because that’s my Brand!
how you look! It’s your body language, it’s your character,
and it’s your communication. My advice, celebrate what Your brand is more about what you do than who you say
makes you unique, you actually don’t need to compete with you are. In order to build a brand that you can call your
anyone. I think that we all prefer the real deal….just as our favourite, some self-reflection is clearly needed. Much like
product brands, we like the real ones so much better than the big Brands I mentioned at the beginning, find your own
a knock off! Appreciate who you are, love your brand and niche, connect with others, differentiate, share,….Your
others will find it much easier to do so as well. brand is what you stand for, make it one of your favourites!.
Great Brands are memorable, in a world of counterfeits,
carbon copies, knock offs, how does one even stand out
amongst the crowd, how do you achieve memorable? In
my view it’s important to be someone that is known for
strong character and values. Your integrity, strong moral
and ethical principles are the characteristics for which you
should be known. “Our True Character is that person we
become when no one is looking”…. That’s a great Brand
and you will be remembered for it.
Written
T
h e B by
e y Lisa
o n d Maria
W o Alexander
man Magazine
Country Marketing Head - Trinidad & Tobago, JMMB Group
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