My favourite
Brand ....
B RA N D I N G YO U RS E L F A S A WOMAN !
M
ore often than not when we think about Branding and
our favourite Brands in the Caribbean, many names
immediately come to mind. Samsung, Juici Beef , Apple,
Starbucks, JMMB, Amazon, Digicel, Volvo, those are just a
few of my personal faves… and as the day goes on, the list
goes on too. How many of us when asked about our favourite
brand respond me ! I am my favourite brand!”…
“Okkk”, you say….and if not why not? I
am the marketer of me and you should
be as well!
We hear the term “Brand” often, but
what is a brand? Brands represent
all the things that pop into our
mind when we think about a
company or its products. Juicy
-Beef Patties, JMMB – is about
love, Starbucks – the best coffee
smell, Apple – innovative and
cool, you get the gist. It’s the
impressions we form, and the
attributes we use to describe
our favourite things, whether
it’s a product, service or even a
place. So why not think of yourself
as a Brand!
Let me help you!
Your Brand is how people describe you, it
is all the descriptors people use to identify
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T h e B e y o n d Wo m a n M a g a z i n e