All countries also came to Joseph to buy grain . Although Joseph was initially brought to Egypt as a slave , he did not remain in his current state . Knowing and understanding who he was and what he possessed , making use of his expertise , and especially his trust in God , allowed him to quickly elevate into the role as overseer of the house . His office would have required him to learn about legislation , transportation , economics , methods of food storage , and communication . With new skills and a crisis management plan , Joseph was able to reduce the impact of the crisis that occurred .
No crisis response plan is truly effective if there is poor communication between those involved . Having a sound communication plan is the second phase and the foundation of crisis management . It provides transparency and direction to employees , customers , stakeholders , and the media in an otherwise uncertain time . Strategic communication is paramount during a crisis because it inspires trust and confidence among partners and ensures business continuity is successfully maintained after a threat .
The last stage of the crisis management plan speaks about the post mortem of activities that would have taken place during the crisis . During the post-crisis stage , an evaluation of successes and failures is done to see how well the company handled the crisis . It is a good way to identify opportunities for improvement and facilitate procedures needed for business continuity .
To conclude , the survival and long-term success of your business depend on how well you respond in difficult times . I have attached a crisis management / crisis response questionnaire to get you started on learning how to thrive in a crisis . If you are ready to prepare for the future of your business and are unsure of how to do so on your own , then connect with me at tndcommunications38 @ gmail . com or 1-868-274-4376 .
Tessa Drayton is a Communication Specialist who comes with a decade of experience in her field from having worked both in the Public and Private sector . Ms . Drayton specializes in customer service management , promotional management , sponsorship management , media relations and crisis management / crisis response . Ms . Drayton was recently interviewed on Belize TNC 10 ; Creative Monday Discussion Show highlighting the importance of having a Crisis Management plan / Crisis response tools . She has also been instrumental in helping her clients get interviewed and featured in local and traditional media such as the Barbados Today , Barbados Business Advocate and DBS Television in St . Lucia to increase brand awareness for their company . Ms . Drayton is the founder of TND Communications , a PR Agency committed to delivering change by reconstructing messages in a way that will increase customer sales and at the same time give consumers a memorable customer experience .
Interested persons can connect with her at tndcommunications38 @ gmail . com / IG / Linkedin or Tel : 1-868-274-4376 .
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