TheatreWorld ::: March - May 2021 | Page 34

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Marcus Theatres :

The First Sculpted Surround Cinema

in Wisconsin

The new movie tavern is the very first full theatre complex in the U . S . to exclusively feature Sculpted Surround and Dolby Atmos , the project represents an ideal model for future cinema audio installations . Advanced technology to a whole new isn ' t it ?...
Bright Star Systems recently equipped Marcus Theatres ' new Movie Tavern location , the first full cinema complex in the U . S . to feature JBL Sculpted Surround technology , with JBL Professional cinema loudspeakers , JBL Professional DSi 2.0 amplifiers and Crown DCi amplifiers . Movie Tavern by Marcus is a premium theatre concept offering restaurant-style dining and in-seat service for moviegoers . At the new location in the Brookfield Square shopping centre , guests can enjoy dinner and a movie in the premium UltraScreen DLX theatre with Dolby Atmos immersive audio or one of seven additional theatres with 7.1 surround sound . Bright Star Systems equipped the complex with JBL Professional cinema loudspeakers , DSi 2.0 amplifiers and Crown DCi amplifiers , following the JBL Sculpted Surround specification in the 7.1-equipped theatres . Sculpted Surround relies on precisely-calibrated JBL loudspeakers in a specific configuration to widen the " sweet spot " in the auditorium for balanced sound in every row .
" We had been handling most of the work for Marcus on their last four new builds ," said Dave Lund , Senior Consultant , Bright Star Systems . " We came in as the integrator , we got the construction drawings , and we handled the projection and sound in the theatre auditorium . We took into consideration how big the screens are , what kind of ceilings they were going to put in , and we handled all of the technical work . We are also the primary service agent for a majority of the Marcus theatres ."
The JBL Sculpted Surround specification involves specific loudspeaker models in a precise configuration to provide a premium experience for the entire audience .
TW-34
March-May 2021