• SPECIAL STORY •
It will also feature Dolby Atmos and two of Empire Cinemas ' signature concepts : MINIS with a private play area and adapted concession and entertainment for all our little movie buffs ; and Empire Premiere , which offers discerning movie lovers a more luxurious experience , providing a private lounge ahead of the movie screening where customers can enjoy serviced dining inside the auditorium , popcorn and soft drinks before watching the movie along with a dedicated auditorium with lavish reclining seats
Like all other companies in the market , the pandemic has affected everyone ; however , that did not stop Empire Cinemas from pushing its innovation in creating a new cinema experience . " We have a high standard for comfort , design and innovation and through new technologies , Empire Cinemas is proud to be the first cinema operator in the region to have installed CinemaNext ' s Sphera with its
innovative ambient LED wall system as well as with augmented audio technology seats through its association with FLEXOUND Augmented Audio ," says Gino Haddad , the CEO of Empire Cinemas .
Empire Cinemas in a proud partnership with Abdul Rahman Saad Al Rashid & Sons Company welcomes their third Cinema chain together in Al Andalus Mall-Jeddah ; their first located in Jazan and second in Abha . Gino Haddad , CEO revealed Empire Cinema ' s future plans in the Kingdom of Saudi Arabia . " We are proud and excited to be part of the 2030 vision , and plan to expand up to 15 locations within in the next three to four years " he said .
FLEX-OUND : Empire Cinemas Makes a Strong Comeback
As the industry is battling the impact of the epidemic , Empire Cinemas has chosen a new kind of a weapon : Opening a premium cinema boosted by FLEXOUND Augmented Audio . The novel technology offers a superior immersive experience compared to in-home-entertainment . The theatre in Al Andalus Mall in Jeddah , KSA , hosts 142 seats boosted by FLEXOUND Augmented Audio and opens on December 17th , 2020 , premiering the ‘ Wonder Woman 2 ’.
FLEXOUND Augmented Audio adds the sensation of touch to sound . It offers equal sound quality in every seat independent of the seat location . It improves the clarity of dialogue and low frequencies as well as allows the moviegoer to feel the sound . Cinemas enhanced by FLEXOUND in South Korea , Finland and Malaysia prove that the concept offers unique immersive feeling , high end-user value and allow premium priced ticketing .
" Empire Cinemas is proud to be the first cinema operator in the region to have installed augmented audio technology seats through its association with FLEXOUND Augmented Audio , the leader in its field ", says Gino Haddad , the CEO of Empire Cinemas .
" The East Asian cinema market indicates that audiences want to return to the big screens . We give the cinema operators a high value competitive audio advantage over the in-home-entertainment , helping the industry to recover ", FLEXOUND
Head of Seated Entertainment , Jessica Wang-Kärnä adds . The technology requires no wearable accessories . It complements all current sound systems without interference . No remix or recoding of the content is needed and thus cinema operators can enhance with FLEXOUND any films , e-sports or live events .
" Escapism and extraordinary experiences are what we need during these challenging times , and FLEXOUND cinema experience is just the right answer ", says FLEXOUND Chief of Cinema , Mika Oesch , while on-the-road in Jeddah . The seats for Empire Cinemas Andalus project are supplied by Ferco International Seating who has gained FLEXOUND certification for four of their seat models . FLEXOUND Augmented Audio is also available for auditoriums , museums , theatres , concert halls and any other venues with seated audience .
March-May 2021 TW-27