TheatreWorld ::: March - May 2021 | Page 26

Empire Cinemas :
• SPECIAL STORY •

Empire Cinemas :

Jeddah ' s All New Go-to Cinema

Battling the impact of the pandemic , the home-grown brand pushes through these difficult times with the opening of its third location in Al Andalus Mall , Jeddah . The 18-screen multiplex boasts numerous firsts for the region including the Kingdom ' s first all-in-one premium cinema concept hosting 142 seats boosted by designed and engineered sound which provides a truly sensorial experience . MINIS with a private play area and adapted concession and entertainment for our entire little movie buffs and a premiere private lounge offering a luxurious experience , providing a serviced dining inside the auditorium , popcorn and soft drinks before watching the movie along with a dedicated auditorium with lavish reclining seats .
An empire with 100 years in the making !!! A family business created by the visionary Georges N . Haddad in 1919 . It has already seen three generations with one common passion : Entertainment . Empire Cinemas is known to create excitement and anticipation to its audience in the field of entertainment and movies , through creativity and innovation . Through their 100 years of involvement in cinema exhibition , they are all set to play an important role in the strong growth of Saudi Arabia ' s emerging entertainment sector , with 14 locations in a span of 3 to 4 years . Empire Cinemas is inspirationally creative - consistently striving to set
the industry standard ; in fact , their edge is at managing cinematic experiences from sight and sound to further dimensional mind moving effects . Our top priority is creating an exceptional movie experience for cinemagoers , investing in comfort and providing exceptional experiences for moviegoers . In addition to technical excellence they also bring to the table a wealth of unique & innovative products in terms of projection and sound equipment ; which is why the brand tailors every cinema location to the surrounding market-place and customer preferences .
The middle easts ' first home-grown cinema brand-Empire Cinemas , battles the impact of the epidemic and pushes through with the opening of its third location in Al Andalus Mall - Jeddah with the screening of Warner Bros . blockbuster action film ‘ Wonder Woman 1984 ’.
The 18-screen multiplex boasts numerous firsts for the region , including the Kingdom ' s first Sphera all-in-one premium cinema concept hosting 142 seats boosted by FLEXOUND Augmented Audio which provides a truly sensorial experience .
TW-26
March-May 2021