TheatreWorld ::: March - May 2021 | Page 20

AMC Theatres to Have 98 % of Its U . S . Locations Open
AMC Theatres , the largest theatrical exhibitor in the United States , in Europe & the Middle East , and in the world , announced that beginning Friday , March 19 , 98 % of its U . S . theatres would open for guests to enjoy the unparalleled experience of movies on the big screen . AMC expects that by Friday , March 26 , 99 % of its U . S . circuit will be open .
More than 40 AMC locations in California are reopening including all 25 locations in Los Angeles County and all eight locations in San Diego County . A full list of California locations opening on Friday can be found below .
As of Monday , March 22 , AMC expects that 52 of its 54 locations in California will be open . The Company is preparing to resume operations at its remaining California AMC locations once the proper local approvals are in place . AMC will only reopen its theatres once approved to do so by state and local authorities .
Among the upcoming openings in California are two brand new theatres in the Los Angeles area that will be serving guests for the first time ever . AMC Porter Ranch 9 at the Vineyards at Porter Ranch had its grand opening on Friday , March 19 . Guests can expect AMC ’ s most popular amenities , including Dolby Cinema at AMC and AMC ’ s Signature Recliners .
On Monday , March 22 , AMC ’ s newest DINE-IN location , AMC DINE-IN Montclair Place 12 , will open for the first time . Along with the delicious AMC DINE-IN menu , guests can enjoy IMAX at AMC , Dolby Cinema at AMC and the AMC Signature Recliners . AMC DINE-IN Montclair Place 12 is set to open with a limited menu on March 22 and will expand to its full AMC DINE-IN Menu on Friday , March 26 .
For more information and to get showtimes and purchase tickets , please visit amctheatres . com or use the AMC mobile app .
Adam Aron , CEO and President of AMC , commented : “ It was exactly one year ago that we closed all AMC locations in the United States . It gives me immense joy to say that by the end of next week we expect that 99 % of our U . S . locations will have reopened . As we have done at all of locations around the country , AMC is reopening and operating with the highest devotion to the health and safety of our guests and associates through our AMC Safe & Clean policies and protocols , which were developed in consultation with Clorox and with current and former faculty at the prestigious Harvard University School of Public Health . AMC Safe & Clean includes social distancing & automatic seat blocking in each auditorium , mandatory mask wearing , and upgraded air filtration with MERV-13 air filters , as well as many other important health , sanitization and cleanliness efforts .”
Seating policies
• AMC meets or exceeds all state and local regulations for seating capacity .
• When guests purchase their tickets online or at the theatre , surrounding seats are automatically blocked to help ensure social distancing within the auditorium .
Enhanced Cleaning Procedures
• Every auditorium is cleaned between each showtime with enhanced hard surface disinfection including doors , handrails , recliner buttons , and tray tables . There is extra time allocated between showtimes to allow a full , thorough cleaning of each auditorium .
• AMC has upgraded the air filtration , installing MERV-13 air filters at all of its theatres in California .
• All high-touch areas including door handles , stanchions , service counters , handrails , escalator rails , benches , and restroom fixtures are routinely sanitized and disinfected . Self-service Freestyle machines are sanitized routinely , and sanitation stations with sanitizing wipes and / or hand sanitizer are provided immediately nearby for guest use .
• Disinfecting wipes and hand sanitizer are found throughout theatres for guest use as well .
• The products used for sanitation and disinfection at AMC are EPA approved for use against viruses , bacteria , and other pathogens including COVID-19 .
Contactless Ticketing
• AMC strongly recommends that guests use AMC ’ s world-class online ticketing and mobile app for ticketless entry . Not only does this save time at the box office , but it minimises the amount of interactions for a guest .
• For guests who would like to purchase their tickets at the theatre , AMC also offers Automated Box Offices , which are cleaned and sanitized regularly .
Food and Beverage , including expanded Mobile Ordering
• AMC will follow all local guidelines regarding the sale / consumption of food and drink at the movie theatre .
• At locations where food can be sold , menu selections have been temporarily reduced at all AMC locations to ensure a more efficient service , minimising the amount of time it takes to prepare and serve , and reducing wait times .
• To decrease time spent by guests at and around concession stands , AMC has greatly expanded the mobile food & beverage ordering capabilities through the AMC website and mobile app .
• AMC recognises that public health situations continue to evolve , and as such , AMC Safe & Clean will continue to evolve as needed as we move ahead .
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March-May 2021