TheatreWorld ::: March - May 2021 | Page 18

dimmed lighting for the duration of the film , the removal of trailers and a smaller number of guests in the auditorium . Families can also bring their own snacks to accommodate for any special dietary requirements . The weekly screenings will take place on Saturdays at 12pm in KIDS , a colourful and dedicated auditorium for young movie lovers , and guests can look forward to a wide variety of familyfriendly films and animated movies . Sensory Friendly Screenings will be hosted at VOX Cinemas in Mall of the Emirates , Yas Mall , City Centre Sharjah , City Centre Fujairah , Al Jimi Mall and City Centre Ajman before being rolled out in Saudi Arabia and Egypt .
Cameron Mitchell , Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment said , " At VOX Cinemas , we believe that going to the movies is a magical experience that should be enjoyed by everyone and we ' re delighted to partner with Dubai Autism Center to provide this new offering . Sensory Friendly Screenings have been specially designed to make moviegoing more accessible and enable children with sensory sensitivities to enjoy quality family time while watching their favourite movies . This new and unique cinematic experience underpins our commitment to continuously innovate and diversify our offering in line with guest feedback and emerging trends ."
Mohammed Al Emadi , Director General and Board Member of Dubai Autism Center said , " We ' re extremely proud to collaborate with VOX
Cinemas , which is known for its innovative experiences across the region . For some moviegoers the cinema environment can be overwhelming or over stimulating due to the loud noises and bright lights but , with the special adaptations in place , Sensory Friendly Screenings ensure that children with sensory sensitivities and their families don ' t miss out on the collective experience of watching their favourite films on the big screen ."
VOX Cinemas recently won ' Best Cinema Experience ' at the MENALAC Awards for the second consecutive year . Demonstrating its commitment to innovation and providing an exceptional cinema experience , VOX Cinemas has introduced Sensory Friendly Screenings just one month after launching Snow Cinema at Ski Dubai , the region ' s fist cinema in the snow . The new experience complements VOX Cinemas ' portfolio of world-class experiences which includes Drive-In Cinema at Mall of the Emirates ; OUTDOOR , an open-air concept and THEATRE and GOLD , luxury experiences that combine fine food and film .
Aeon Cinema Introduces Japan ' s First Anti-virus System for Cinemas
AEON Entertainment will introduce " Train Triple Air Shield ", a virus counter measure system for largescale air conditioning exclusively for cinemas , on all 10 screens of AEON Cinema Makuhari Shintoshin . Train Triple Air Shield is Japan ' s first largescale air-conditioning antivirus system for cinemas by train , an airconditioning manufacturer with a high market share in domestic movie theatres . In preparation for the release of the new movie during the summer vacation , in addition to providing safe ventilation through the current air conditioning in the theatre , it has decided to introduce it as a further infection prevention measure so that visitors can visit the museum with greater peace of mind .
Large air conditioner for trains installed on the roof of the theatre Rooftop Installed inside the air conditioner . The high-efficiency dust collection filter " MERV13 " removes minute dust from the outside air that has been taken in . Furthermore , the oxidative detoxification effect of the photo catalyst and the irradiation decomposition effect of ultraviolet rays decompose and detoxify micro-organisms ( bacteria and viruses ), and also decompose volatile organic compounds to clean the air . It is said that it will continue to supply cleaner and more comfortable air to the building through the fan unit . At AEON Entertainment , we have introduced an " automatic temperature measurement system " that uses AI technology and an infrared camera to all theatres , and establish the " AEON Entertainment New Coronavirus Epidemic Prevention Protocol " under the supervision of external experts .
TW-18
March-May 2021