Saudi Arabia ( KSA ), as theatres in the country have only recently been permitted to operate commercially . Qube Wire has helped enable rapid modernisation and expansion of cinema in the KSA . Currently , 75 % of KSA theatres are connected to Qube Wire , as well as the country ' s censor board , the General Commission on Audio-visual Media ( GCAM ).
Qube Wire allows distributors to book and monitor content delivery in real-time . Qube Wire electronically delivers movies to most locations in under 8 hours , and certified , regional hard drive partners can deliver hard drives to locations that are not yet connected to our electronic network . The whole process is simple , fast , and secure . Speaking of how the service adds value to the current challenges , Nigel Dennis , Senior Vice President , Sales says , " We have tried to take advantage of the time that the pandemic has given us to work on ways to bring about a real change in the way content is moved . So far , studios and distributors of all sizes have been really happy with our service , and we ' ll continue soliciting their feedback to improve how we work together in future ."
CinemaNext and Empire Cinemas All Set to Bring Sphera to Jeddah
CinemaNext , the European , Middle Eastern & African specialist in cinema exhibitor services , and Lebanese cinema chain Empire Cinemas announced the signature of an agreement for the deployment of CinemaNext ' s Sphera premium cinema concept at the Al Andalus Mall in Jeddah , Kingdom of Saudi Arabia . Located on the Red Sea coast , Empire Cinemas ' new 18-screen , 1,176-seat complex featuring Sphera as its centrepiece is scheduled to open in the fourth quarter of 2020 . Designed to provide audiences with the most advanced premium cinema experience , Sphera at
Jeddah ' s Al Andalus Mall offers all the comfort of luxury reclining seats with a stadium seating configuration for a unique field of view , proprietary real-time LED ambient lighting deployed in vertical columns along the side walls of the auditorium , immersive image and sound with a new acoustical wall structure and contemporary design . The Sphera auditorium will feature a 15.5-metre wide wall-to-wall screen , 152 premium seats and a next-generation 4K Laser projector , with a Dolby Atmos sound system reinforced by a powerful subwoofer benefiting from the latest developments in energy transducer technology .
For Empire Cinemas CEO Gino Haddad , " Our high standards for comfort , design and innovation through the new technologies we deploy are a perfect fit for this rapidly developing region . From the moment we first experienced Sphera in Paris and in Athens , we were enthralled with the design , service , technological superiority and affordability of CinemaNext ' s turnkey premium cinema . We couldn ' t be happier to be partnering with them again on our second site in Saudi Arabia . As the cinema industry re-emerges from the global lockdown , to be able to offer our audience large seating perfectly fit for social distancing and real-time lighting effects combined with a bespoke architectural & aesthetic concept for a truly immersive moviegoing experience with Sphera is nothing less than thrilling ." " As an advocate of the latest technologies enhancing the moviegoing experience , Empire Cinemas has been a significant partner in our continuous endeavour to transform the public ' s entertainment experience with the most advanced image and sound technologies , as well as a sophisticated and contemporary design , making Sphera the perfect all-in-one premium offer ," says François Inizan , General Manager of CinemaNext MEA . " We are thrilled that CinemaNext has become a preferred cinema integrator in the Middle East with over 100 screens were installed by our local teams by the end of 2020 . We are committed to transporting even more moviegoers in the region deeper into the cinema going experience with our unequalled services and premium solutions ."
" In recent years , we have put a lot of energy into rethinking our premium cinema concept so that audiences can expect much more than just a movie ," adds Georges Garic , Senior Vice President , CinemaNext . " At a time when people around the globe are craving quality out-of-home experiences , Sphera delivers an undeniable differentiating factor . Suited to most cinema configurations , whether new build or retrofit , it is the ideal way for exhibitors of all sizes to immerse their customers in a superior cinema experience from the moment they step through the doors ."
March-May 2021 TW-13