The recent AMC KSA locations , including Hafr Al Batin 8 , Riyadh Gallery 9 , Al Khair 9 , and the newly opened Azizia Plaza 3 in Riyadh , more than double the circuit ' s footprint in the region . To fuel its growth , AMC selected the exceptional visual presentation provided by 4K Laser projection from Cinionic , including the awardwinning Barco Series 4 . As the laser cinema leader , Cinionic ' s laser solutions feature proven and patented technology , providing superb film presentations consistently over time and brighter , high-quality images . AMC Saudi Arabia has made it a priority to offer enhanced amenities in all categories . Through the partnership with Cinionic , AMC ensures guests will enjoy an elevated visual experience for years to come . " Audiences in Saudi Arabia are tech-savvy and seek out leading cinema experiences ," said Wim Buyens , CEO , Cinionic . " AMC Saudi Arabia has delivered enhanced presentation powered by Cinionic ' s laser portfolio since breaking ground in the region . As cinema expands and returns around the world , we remain ready to amaze audiences on every screen ."
Movie theatres are an attractive entertainment choice for Saudi Arabia ' s young population and families , where discerning moviegoers show a clear preference for premium sight and sound . Today , as before , the emphasis is on offering differentiated experiences that get people out of their homes and back to the movies . Over 200 global exhibitors today turn to Cinionic ' s leading portfolio of laser technology for ways to deliver unparalleled cinematic experiences for their guests , with more than 20,000 laser units currently in the field . In 2019 , Cinionic introduced Barco Series 4 as part of its leading portfolio of laser projectors . The stand-out Series 4 laser projection platform powers the next generation with 4K laser and delivers a new visual standard in cinema .
Cinionic Giant Screen to Power Maya ' s MPX Brand
Cinionic announced that Maya Cinemas has signed up to Cinionic Giant Screen ( CGS ) to power its premium large format brand , Maya Premier Experience ( MPX ). As part of the circuit-wide deal , Cinionic will upgrade all existing MPX auditoriums with its complete premium solution , powered by CGS . The first three MPX powered by CGS locations , Maya Cinemas Fresno , Bakersfield , and North Las Vegas , will be ready to welcome Maya audiences in time for Thanksgiving . The CGS experience delivers throughout the moviegoer ' s journey , the moment they enter the theatre , the pre-show and a premium presentation , designed specifically for large format auditoriums like the immersive MPX . With the new MPX powered by CGS guests will enjoy all the benefits of laser , especially CGS remastered content and stunning visuals . The move ensures Maya ' s state-of-the-art PLF brand delivers exceptional quality across all locations for an elevated moviegoer experience .
" We are thrilled to announce a new partnership with Cinionic ," said Francisco Schlotterbeck , CEO , Maya Cinemas . " Over the past decade , Maya Cinemas has established its own premium large format brand in our local communities under the brand MPX , the Maya Premiere Experience . We have worked hard to make this an integral part of Maya Cinemas for guests looking for the biggest screen and best sound . Even though we are facing unprecedented challenges , Maya Cinemas is looking forward , determined to strengthen our brand and cinema experience . Now , we have partnered with Cinionic Giant Screen to bring MPX to an even higher level ! Cinionic is a game changer in the PLF space and we couldn ' t be happier . Maya and Cinionic are driven to create the ultimate movie-going destination ."
Premium formats are increasingly popular for moviegoers seeking differentiated experiences that cannot be matched by at-home or streaming options . For Maya Cinemas , offering high-end , family entertainment in underserved neighbourhoods is at the core of its mission . By bringing the power of CGS to its state-of-the-art MPX brand , Maya is well positioned for the future and providing exceptional moviegoer experiences in its communities for years to come .
" With Maya and Cinionic Giant Screen , we are delivering a complete premium cinematic experience for audiences , from the moment they arrive to after the credits roll ," added Wim Buyens , CEO , Cinionic . " The long-term relationship shows our joint commitment to the future of exhibition - offering complete solutions for a truly differentiated way to go to the movies ." CGS is a fully comprehensive solution designed around the exhibitor , covering everything cinemas need to deliver a premium experience . The turnkey solution includes an exhibitor-friendly business model , laser projection , screen , marketing support , technical services and monitoring , and auditorium design consulting . The new MPX locations join more than 350 CGS premium screens around the world . The CGS solution comes with content specially remastered for high brightness on giant screens . The next CGS remastered film is DreamWorks Animation ' s ‘ THE CROODS : A NEW AGE ’ from Universal Pictures , that opened in U . S . theatres for Thanksgiving 2020 .
TW-10
March-May 2021