MINDSHARE
THEATREWORLD EDITORIAL Issue # 90
March-May 2021
Could you possibly imagine that it ' s been a year since our last magazine issue ? Well , Yes it is ! The COVID-19 pandemic did no justice to not just the world ; and but precisely talking about -The cinema Exhibition Industry . The COVID-19 pandemic has had a substantial impact on the film industry in 2020 , mirroring its impacts across all sectors . The cinema market , on the other hand , had to take a huge hit last year and exhibitors don ' t wish to be forecasting any revenues to recover that were of the pre-pandemic levels as before . Across the world and to varying degrees , cinemas and movie theatres have been closed , festivals have been cancelled or postponed , and film releases have been moved to future dates or delayed indefinitely . Due to cinemas and movie theatres closing , the global box office dropped by billions of dollars , streaming has seen a significant rise on the graph as well as in terms of popularity with the stock of film exhibitors dropping dramatically on the other side . Many blockbusters originally scheduled to be released since Mid-March of 2020 have been postponed or cancelled around the world , with film productions also halted .
And amidst this , was the re-entry of the ever golden ' Drive-In Era '! The long-lost madness for movie-viewing did manage to give it a greater comeback today concerning the concept of safety and precautionary measures . Although the complete production and content being behind mere closed doors , the cinemas played re-runs of the movies and we surely did have the audience keeping up the spirit to continue having their share of the moviegoing experience . With the patrons all safe and sound in their respective locomotives , the cinemas were promised to still kick-in alive providing their patrons with a truck load of snacks and peaceful evening to look at .
The COVID-19 pandemic triggered restrictions on cinema exhibition industry that not only disheartened moviegoers , but axed several thousand jobs and costed the industry estimated 5,000 crore in revenue . For what it ' s worth , cinemas have a list of legally-binding precautions that they must abide by where they are allowed to open . The safety protocols are based on five tenets : Face Masks , Zero Contact , Physical Distancing , Temperature Checks , and Relentless Sanitisation .
# MoviesOnBigScreenAlwaysTheBestExperience has been the official ' Save Cinemas ' handle ever since the pandemic took over our moviegoing experiences we now cherish . But , here ' s the twist … The Cinema Life is back ! And with 100 % occupancy . With movies doing exceptionally well , the theatres are all ready to rock its screens with newer properties , locations and all the more promising movies to set the ball rolling . Cinema giants spreading their wings faster and wider by time , patrons have better options to look at and choose their favourite cravings right from flavoured popcorn to gourmet star dishes on the house . Now , who else could pamper you this way ? Needless to say , movies always seem the best on big screens …
Raghavendra T Editor-Publisher
Cinema Celebrations for a Movie in South India , March 2021
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TheatreWorld is a quarterly publication , on the motion picture exhibition industry , for private circulation . It reaches out to subscribers , mainly theatre owners and trade professionals around the world . Additional copies are being promoted at major international industry tradeshows . TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information . Some of the information is compiled from industry sources , trade journals , company brochures for the benefit of readers , especially , theatre owners . TheatreWorld acknowledges with thanks the authors and publishers of these printed materials . Views expressed in the articles are those of the authors and not necessarily of TheatreWorld . TheatreWorld is a trademark under registration . The contents of TheatreWorld are under copyright registration . All rights reserved . Reproduction by any means in whole or part without written permission is prohibited . Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned . TheatreWorld does not take responsibility for the absolute accuracy of information published .
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March-May 2021