TECHNOLOGY
Picasso Digital brings Lighthouse Pricing Optimization into the PMS
- AK TECHOTEL-
Picasso Digital may still be a relatively unfamiliar name to many UK hoteliers, but in Scandinavia it is a household name. Developed by, the Danish hotel software company AK Techotel, Picasso Digital has been used by hotels and restaurants for more than 20 years and has grown into a comprehensive platform for hotel operations.
Now AK Techotel is adding another capability to the system through a new integration between Picasso Digital and Lighthouse Pricing Optimization.
The integration is designed to make revenue management more accessible without adding another time-consuming process to the hotel’ s daily routine.
Picasso Digital shares the hotel’ s historical pricing and availability data with Lighthouse. This is combined with Lighthouse’ s market data, including competitor rates and demand, to produce pricing recommendations, which are then returned directly to and presented in Picasso Digital.
Rather than just presenting a new price, Lighthouse also gives hoteliers insight into the factors behind its recommendation. This means that pricing can be automated while the hotel remains in control of its strategy. Approved rates can be distributed from Picasso Digital via YieldPlanet to the hotel’ s online sales channels. This removes much of the manual work involved in checking the market, calculating rates and updating prices across different channels.
The integration is a natural extension of the thinking behind Picasso Digital. AK Techotel has a substantial in-house development team continually working on new functionality for Picasso Digital, and the system covers an impressive range of hotel and restaurant operations with a strong focus on automation and digitalization. Integrations to other tools builds upon this to cover the needs of everything from big hotel chains to small bed‘ n breakfasts.
For UK hotels, the Lighthouse partnership provides an interesting introduction to a PMS that, while still establishing its name in the UK, is already widely used in its Scandinavian home market.
Picasso Digital customers can currently receive 25 % off their first year of the Lighthouse Starter plan, and a free trial is also available.
To find out more about Picasso Digital, the Lighthouse integration or the special offer, contact Alistair Brown at AK Techotel UK on + 44 7932 705254.
AK Techotel Ltd. 443 Halifax Road, Hove Edge Brighouse, West Yorkshire HD6 2PE
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