The World of Hospitality Issue 73 2026 | Page 44

CASE STUDY

Ulster Carpets Introduces FORM: Four Perspectives on Pattern

- ULSTERS-
From the structure of woven textiles to the geometry of architecture, Ulster Carpets’ new FORM collection brings together more than 60 Axminster designs for hospitality interiors, drawing on four distinct sources of inspiration.
Sarah Moffatt, the Ulster Carpets designer who created FORM, explains:“ The idea behind FORM was to make specification easier without compromising on design.
“ When putting the collection together, I focused on selecting designs that complemented one another and developing a colour palette that enhanced the character of each pattern. It was important that the collection felt cohesive, while still offering enough variety to suit different interiors and design schemes.”
The collection is organised into four chapters: Textile Form, Natural Form, Geometric Form and Timeless Form.
Together, the four chapters offer different ways to introduce pattern into an interior, from a quiet textured foundation to a more recognisable design feature. Every FORM design can be recoloured for an individual project, allowing designers to work with the collection’ s patterns while developing a colour story specific to the space.
FORM complements Ulster Carpets’ bespoke Axminster service. Designers can explore recoloured designs in roomsets through Ulster’ s Design Portal and order project samples, which can be despatched within five working days. The collection is available to order from 200 sqm.
www. ulstercarpets. com
- 44-