HIX EUROPE EVENT PREVIEW
All‘ Change’ for HIX Europe – a New Home for the Next Chapter of Hotel Design
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From shifting directions and evolving interiors to altered spaces, refurbishments, new technologies and transformative guest experiences, the theme will come to life through installations, talks, activations and the products showcased across the exhibition.
A new home for hotel design The move to Excel London marks the next chapter for HIX.
Positioned as a connected curated campus, HIX Europe will use the venue as a blank canvas for an immersive hotel design experience, with installations, activations and talks woven throughout the show floor. Excel London also offers direct connections via the Elizabeth Line, making the event easily accessible from central London and the capital’ s airports.
Europe’ s dedicated hotel design event moves to Excel London on 25-26 November 2026, bringing together the brands, designers and ideas shaping the future of hospitality interiors. HIX Europe, the dedicated hotel design event bringing together Europe’ s hospitality interiors community, returns on 25-26 November 2026, moving to its new home at Excel London as a connected, curated campus for hotel design.
The event will take place alongside AHEAD Europe, the hospitality industry’ s leading awards programme, which moves to Magazine London for its 2026 edition. Together, the two events will create a wider European hospitality design campus, connecting designers, operators and developers across the two venues.
Alongside an expanded exhibition of leading design brands, HIX Europe will bring together two days of talks, installations, activations, networking and new product discovery – all designed around the people and ideas shaping the guest experience.
The 2026 theme is‘ Changes’. Change is central to every stage of hospitality design. Brands evolve. Spaces are transformed. Technology reshapes how hotels operate. Guest expectations shift. And designers continually rethink how a hotel can look, feel and function.
For HIX Europe 2026, Changes will provide a creative lens across the event, exploring how the industry responds to – and creates – change.
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