The World of Hospitality Issue 72 2026 | Page 98

HOSPITALITY SERVICES

A Fresh New Chapter for Bloomsbury- FAIRVIEW HOTELS-

Following a multi-million-pound refurbishment, voco London Bloomsbury has opened its doors, bringing a completely refreshed hotel experience to one of London’ s most characterful neighbourhoods.
Located on Southampton Row, the hotel has been extensively refurbished throughout, with all 114 bedrooms, public areas, lounge, bar and restaurant transformed to create a contemporary, welcoming destination for both leisure and business travellers.
The hotel is owned and operated by Fairview Hotels, an established UK hotel owner and operator with a growing portfolio of properties across the country. The opening of voco London Bloomsbury marks an exciting new chapter for the property and reflects Fairview Hotels’ continued investment in creating high-quality, distinctive guest experiences.
The refurbishment marks much more than a change of name. It introduces the distinctive personality of the voco Hotels brand, part of IHG Hotels & Resorts, combining premium comfort with a relaxed, informal style and thoughtful touches designed to make every stay feel more personal.
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