CASE STUDY
JAG Hotel Uses Genelec Smart IP to Put Music at the Centre of Luxury Hospitality
- JAG HOTEL-
Luxury hotels have long been defined by fine dining, elegant interiors, and exceptional service. While JAG Hotel in downtown St John’ s, Newfoundland, is no exception to these amenities, its luxury is driven by a sense often overlooked when designing premium guest experiences: sound. Owner, John Steele lets his musical passion shape the hotel’ s identity, creating an extravagant atmosphere of high style, comfort, and character. Music is the defining personality of this boutique hotel, with Steele even hand-picking the playlist each day, making audio quality not simply an afterthought, but a deeply ingrained value for staff and guests.
Last year, JAG Hotel unveiled a bold new addition to its eighth floor – a lavish cocktail bar named the Mojo Lounge. To reflect John Steele’ s vision, the Mojo Lounge, along with the office floor and penthouse suite, required a premium audio system that would put music at the centre of the customer experience. Praised by music lovers and audiophiles around the world, Genelec Smart IP loudspeakers were chosen to play this defining role in the hotel’ s identity.
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