CASE STUDY
A harmonious palette of navy blue, coconut milk, beige, and denim blue anchors the collection, chosen for its timeless appeal and its ability to complement every complexion and environment. Tailored silhouettes are enhanced by expressive accessories- including belts and scarf brooches- that subtly feature the Cultural Link, Sofitel’ s iconic logo symbolizing a bridge between cultures.
In parallel, the graphic Sofitel logo is reinterpreted through a series of exclusive monogram prints, woven into scarves, shirts, dresses, and ties, transforming the brand’ s visual signature into a refined and luxurious design language.
creating a modern vestiaire that respects tradition, craftsmanship and the elegance that has become part of the brand’ s DNA.”
“ Designing for this collaboration meant I was able to translate that luxurious, French spirit of Sofitel into silhouettes that are both timeless and contemporary, with a sense of ease that reflects the way people truly move and work.”
Cordelia de Castellane, French fashion designer, said:“ For this project, I didn’ t want to create uniforms, I wanted to design a vestiaire. The idea is simple: pick and choose a look that fits the right place and the right position. Most importantly, I knew I didn’ t want to lock people into a specific uniform. Sofitel is a great French brand that has set out on an adventure and has truly established a legacy.”
“ This collaboration felt very natural because we share the same values: a love of beauty, attention to detail and a deep respect for craftsmanship and comfort. Together, we created a vestiaire that speaks the language of Sofitel’ s luxury hospitality: warm, refined and effortlessly French.”
“ Fashion is never neutral. It influences our mood every day. I wanted these pieces to feel positive and reassuring, clothes that support people emotionally as much as visually, and that reflect the warmth and elegance of Sofitel’ s hospitality.”
“ What I love about Sofitel is its ability to honour its French heritage while constantly evolving. This collaboration was about finding that balance, by
Pride in every detail. Designed with our teams and for our teams, the Vestiaire was shaped by those who wear it every day. Every cut, fabric, and detail ensures optimal comfort, a perfect fit, and a sense of pride- so our employees can move freely, feel confident, and embody Sofitel’ s elegance in every gesture.
Quotes from our employees:“ Working at Sofitel New York, the pace is fast and the guests are diverse, and the uniform works with that reality. It still feels French at heart, but with a New York edge that makes sense for our hotel.”
“ For me, it’ s really about comfort. As part of the Front Desk team at Sofitel, I’ m on my feet all day, moving between guests and the back office, and when you’ re comfortable in your uniform, you feel more confident. It helps you stay calm, polished and welcoming, even during the busiest moments.”
“ It feels much more modern than what we’ ve worn before. Working in Guest Services, I’ m constantly moving around the lobby, helping guests and responding quickly, and the uniform just feels easier to move in. It fits the energy of Sofitel today- elegant, but not rigid.”
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