CASE STUDY
in the early twentieth century. With both buildings designed by the same architect, there were many consistencies in the structural lines of the two three-storey buildings, which greatly facilitated that process.
“ It felt as if someone had the intention of fusing the buildings from the start,” notes Ran Yanuv.“ With that original intention, it became more of a process of creating links, rather than breaking down barriers.”
A rear servicing courtyard quickly emerged as the logical entranceway for the new hotel, and a passageway between the two buildings was enclosed under a spectacular 14-meter-high skylight. Under the skylight, a formidable lobby was envisioned by the architect, with Ran & Morris contributing design insight to help accentuate the verticality of the space, while retaining many of the structure’ s original architectural features. A fourth level was also added to both of the buildings to accommodate newlydesigned spaces.
Materialistic storytelling With the interior spaces of the Sofitel Bucharest mapped out, Ran & Morris shifted their focus to considerations of what could be restored, and what new elements could be introduced.
“ The concept of hospitality is evolving around the world, and we discussed that evolution with Sofitel when approaching the lobby design,” says Morris Algazi.“ Lobbies have traditionally been spaces where people typically sit and wait, but we proposed something far more dynamic that would attract people through its core functions.”
The history of the two buildings includes their transformation from an elite residence into a bank, and Ran & Morris saw an opportunity to transform a former exhibition space designed for the latter into a dynamic, multipurpose ballroom.
“ We suggested something that could be developed not only for use as a typical ballroom, but also as a dynamic space for fashion shows, concerts, and much more,” explains Morris Algazi.“ By integrating adjustable lighting and enabling layout transitions, we facilitated atmospheric changes that make it an ideal space for multiple types of events.”
As a finishing touch, Ran & Morris incorporated an exterior patio into the interior design, enclosing it to create an extension to the hotel’ s main restaurant.
With a green light from Sofitel, they infused the lobby with elements meant to create an atmosphere akin to a stroll down a Paris street, with a traditional Frenchstyle café, comfortable seating, and a vibe that feels like being part of a neighbourhood. Distinctive kinetic lighting fixtures were integrated into the expansive lobby ceiling, contributing to the spatial and experiential quality of the space.
They then extended their storytelling to material choices, finding ways to masterfully blend historic, cultural, and luxury influences. Soft curves, sculptural silhouettes, and warm classical tones embrace preserved classical façades and ornamental stonework. Culturally-rooted interiors are infused with the polish of contemporary luxury and French elegance through the application of tactile materials, delicate lighting, and a palette inspired by limestone, brushed brass, and the muted shadows of the city.
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