CASE STUDY
columns and ornate ceilings are preserved, while a resin bar embedded with botanicals and a dramatic double-height back bar adds subtle Art Deco flair. A set of doors in the Living Room opens to the The Living Room Café, a lounge and casual workspace defined by a sophisticated, monochromatic palette of greens that bring the foliage and seasonality of the park inside. The space offers Devoción coffee by day and cocktails by night.
Seahorse Restaurant On the ground floor of the hotel is Seahorse, a 130- seat modern seafood brasserie created in partnership with restaurateur John McDonald and Mercer Street Hospitality. Anchored by a central seafood bar, the restaurant features a zinc bar top, warm wood panelling, mother-of-pearl accents, and a mural by Brooklyn-based art collective En Viu celebrating New York’ s maritime history.
In guestrooms and suites, the colour palette shifts from autumnal warmth to spring freshness, expressed through botanical carpets, ombré wall coverings, and lacquered finishes. Each room is divided into zones for work and leisure, anchored by a bold checkerboard minibar. In the E-Wow suites, ombré drapery and walls gradate from gold to green, creating an atmospheric play of light. Custom artwork continues the hotel’ s commitment to showcasing local artists and New York’ s cultural vitality.
From the grand staircase and botanical resin bar to the ombré-lit E-Wow suites, W New York – Union Square reflects the vibrancy of its neighbourhood and the optimism of a new generation of travellers. Rockwell Group’ s design serves as both a homecoming and a fresh beginning – a flagship that captures the spirit of New York while charting the future path of W Hotels globally.
Photography by- Michael Kleinberg
www. rockwellgroup. com
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