CASE STUDY
Rockwell Group Unveils Redesign of W New York – Union Square
- ROCKWELL GROUP-
25 years on, the studio returns to reimagine the landmark hotel and introduce the next chapter of the W Hotels brand
Living Room Rockwell Group, the award-winning architecture and design practice, has revealed the transformation of W New York – Union Square, celebrating both the 25-year anniversary of the hotel’ s opening and the launch of the brand’ s new global design direction.
Originally launched in 2000 and located within the historic Beaux-Arts Guardian Life Building, W New York – Union Square is a symbol of modern hospitality in New York. Its distinctive four-storey mansard roof links the building to the elegance of French Second Empire and late-19th-century Parisian architecture.
For Rockwell Group, the project signifies a homecoming. The studio designed the first W Hotel on Lexington Avenue in 1998, followed by W New
- 40-