The World of Hospitality Issue 68 2026 | Seite 36

CASE STUDY

Pastéis de Belém: One of Lisbon’ s Most Iconic Bakeries Reimaged by Renowned Designer Gracinha Viterbo

- VITERBO INTERIOR DESIGN-
Viterbo Interior Design Ateliers was honored to be invited to design a new space for the world-renowned Pastéis de Belém( Portuguese egg tarts), a Lisbon institution since 1837.
This new retail area, located beside the original shop, was conceived to complement the historic space and respond to the ever-growing number of visitors who travel from around the world to experience this national treasure. Designed by Gracinha Viterbo, the project reflects her signature balance between timeless elegance and modern sensibility, while honoring the brand’ s deep heritage and identity.
The new interior evokes the artisanal essence of Portuguese tradition, while introducing a contemporary architectural language that feels both familiar and refreshing. Light oak woods, handmade tiles, and textured lime plaster walls were combined to create a space that feels warm, authentic, and timeless. The lighting concept was carefully developed
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