CASE STUDY
Cook, the Gourmet Institution of the 17th Arrondissement, is getting a fresh new look with the Mersi agency
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Leading the transformation of a legendary Parisian location, Meryl Motyka and Simon Mimoun— the creative duo behind Mersi— have signed off on a complete renovation, blending respect for the soul of the place with a bold contemporary vision. In just six months of work, Cook has been has found a strong, coherent, and inviting visual identity.
The project went far beyond architecture: Mersi also developed an entirely new brand identity, designed following the interior atmosphere. The client, who placed full trust in the agency, had a clear goal— to retain the loyal lunchtime clientele, attract a new evening crowd, and elevate Cook to the level of its reputation.
A Mediterranean restaurant known for its hearty cuisine, Cook needed to reflect that warmth in its atmosphere. With their crreativity and signature, Mersi managed to add this sense of conviviality into every detail. « We wanted a style that was simple and
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