The World of Hospitality Issue 66 2025 | Page 62

DESIGN & ARCHITECTURE

Sorrells x Row on 5: Wine, Design, and British Heritage on Savile Row

- SORRELLS-
Row on 5 is the new flagship restaurant by chef Jason Atherton, created in partnership with Executive Chef Spencer Metzger, and located on London’ s iconic Savile Row. It is the first fine dining restaurant to open on this 290-year-old street, celebrated worldwide for its bespoke tailoring and British heritage. Within just three months of opening, Row on 5 was awarded a Michelin star, a reflection of the precision and care behind every detail.
When Atherton took on the former Kilgour tailoring house, the space was a blank canvas. The goal was to transform it into an intimate restaurant that paid tribute to its address while delivering an entirely different type of craftsmanship: fine cuisine supported by one of the capital’ s most ambitious wine programmes.
Atherton set out to create a restaurant that reflected the values of Savile Row- heritage, excellence, and refinement. He committed to using British produce and working with local makers from the start. Choosing Sorrells for the wine storage was a key part of that vision.
A British, family-run company with a background in heritage work, Sorrells manufactures all elements in-house, from handcrafted joinery to bespoke metalwork. This approach aligned closely with Atherton’ s values, and the partnership began at the earliest design stage, while the space was still in its raw state.
Creating Storage Around the Wine List Sorrells worked with the sommelier team to design specific storage areas for key parts of the list, not simply filling space, but tailoring each unit to its purpose. The outcome, seven wine storage areas throughout the space, each with a distinct role. Positioned across the restaurant, they were designed to be functional for staff while contributing to the visual identity of the venue. Guests seated in the lounge encounter the first displays within moments of arriving, making wine a part of the environment from the very beginning.
Two of the seven zones are temperature-controlled: one for vintage Champagnes, set at a ready-toserve temperature, and another solely dedicated to
- 62-