TECHNOLOGY
Innovative Solutions to address Food Ordering Challenges in Hospitality
- STAR EMEA-
In a progressively diverse operating environment in which businesses are having to navigate an ever-wider range of challenges, innovative technology can help to successfully drive food preparation efficiency as well as provide opportunities to diversify and boost revenue. With food and beverages increasingly ordered via multiple channels, demand for versatile food labelling solutions alongside technology to facilitate remote ordering has surged. By investing in innovative technology and future-proof solutions, businesses have the potential to enhance order accuracy and capitalise on future opportunities.
Given the increase in orders from a variety of channels including restaurant, kiosk / self-service, drive through as well as online collection and delivery, an efficient and accurate ordering process becomes essential, especially given stricter requirements for food labelling, allergies and customer order exceptions.
Printed orders can vastly improve order accuracy and with a growing number of custom orders and order modifications, a printed order that can be sent directly from the POS system, self-ordering kiosk or online app to the kitchen, allows all staff members to see the customer’ s requirements clearly, and effectively cuts down on errors. Serving accurate quantities and items first time improves order efficiency, while allowing for increased table and order turnaround.
Tablet and Cloud Connectivity To optimise operational efficiency and reduce potentially costly downtime in a challenging environment, scalability and flexibility are key. Feature-rich hardware with versatile connectivity to support fixed, mobile and Cloud applications as well as the flexibility of multi-platform integration across iOS, Android, Windows, Mac, Linux and ChromeOS / Web offers a range of options as the business evolves.
Central to achieving this is technology such as Star CloudPRNT™ which is is built into all of Star’ s latest thermal receipt and label printers. Using Star CloudPRNT, food and beverage orders or labels created through web apps and Cloudbased software can be directly printed in the bar or kitchen without the need for an additional tablet or device to input the order, saving time and increasing order accuracy.
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