TECHNOLOGY
No more lax labels – how labelling technology can help support customer safety and business reputation
- BROTHER UK-
Food outlets and catering providers understand the serious risks of food labelling errors – both to customers’ safety and a business’ s reputation. To help prevent future hazards, there have been significant improvements to labelling standards in the industry.
Natasha’ s Law, introduced in October 2021, has revolutionised the way food allergens are labelled on Pre-packaged for Direct Sale( PPDS) foods. While it has brought about positive changes, it also presents new challenges for industry workers as they strive to ensure‘ best practices’ are met and legal requirements are followed effectively.
Food outlets offering consumers PPDS food that is made on-site and packaged by the business, such as grab-and-go sandwiches or meals, must comply with Natasha’ s Law by clearly displaying the food name, a full list of ingredients, and highlighting any allergens – which could be bolded or in another colour.
Failure to follow such rules could result in substantial fines or even criminal charges. To avoid penalties and maintain customer safety, businesses should implement effective and accurate labelling solutions.
Brother’ s labelling solutions for PPDS foods allow food outlets and providers to produce high resolution labels. to help businesses meet regulations, streamline labelling process and give customers more confidence in their choices.
Café Common Ground is one such business benefitting from from Brother’ s labelling solutions, after it started offering takeaway PPDS food for the first time. Brother’ s TD-4520DN professional network desktop printer and free P-touch Editor software was the perfect solution for printing bespoke labels for ingredients and potential allergens as required by Natasha’ s Law. The solution delivered fast, professional, and compliant labels that were easy to use.
Additionally, Brother’ s stock rotation solution offers complete flexibility and can be integrated into existing digital services or used as a standalone solution with additional battery packs and touchscreen display units available.
As food labelling requirements continue to evolve, businesses should adopt flexible technology that can produce accurate, legible and cost-effective labels, to keep both customers and businesses safe.
Visit brother. co. uk / food-labelling to discover our full range of food labelling solutions.
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