EDITOR’ S CHOICE
AV: The Hidden Revenue Engine Every Venue Needs
- AUDIOTEK-
By Chris Kmiec BEng MISCVE | Engineering Director, Audiotek
In hospitality, AV is too often treated as a background element— a“ nice-to-have” or a line item ticked off during fit-out. But in today’ s experience-driven market, this mindset is outdated. When approached strategically, AV becomes an infrastructure asset— one that transforms flexibility, boosts bookings, and enhances profitability.
At Audiotek, we’ ve seen this first-hand. With the right AV setup, venues can shift from laid-back lounge to high-energy event space in moments— no tech crew required. That adaptability translates directly into commercial value: more events, more formats, more spend per head.
Welcome to the Experience Economy Guests today aren’ t just buying food or drink— they’ re buying a moment. From immersive dining and live DJs to brand activations and private parties, expectations are high. In this landscape, sound, light, and video don’ t just set the tone— they are the experience. Done right, AV enhances ambience, drives loyalty, and earns rave reviews.
The Cost of Getting It Wrong Too many venues treat AV as an afterthought, only to end up with patchy sound, baffling controls, and spaces that lack versatility. The result? Lost revenue, staff frustration, and missed opportunities to rebook or repurpose.
Smart AV, Real Results We design systems around flexibility— zoned audio and lighting, simple interfaces, and scalable architecture. From podcast recordings and launch parties to late-night sets, a single room becomes five bookable formats. All controlled easily, all invisible to the guest.
AV That Pays for Itself A well-integrated AV system delivers:
• Increased revenue from diverse bookings
• Lower overheads by reducing technical support needs
• Higher guest spend through better atmosphere and dwell time
• Greater loyalty via memorable, seamless experiences
The Audiotek Advantage We don’ t just install gear— we engineer solutions. With decades of experience across live venues, hotels, and restaurants, we design systems that work, scale, and stay ahead of the curve.
Final Thought: In hospitality, AV isn’ t decoration. It’ s strategy. And in the right hands, it becomes a powerful engine for growth.
www. audiotek. com
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