The World of Hospitality Issue 64 2025 | Page 8

EDITOR’ S CHOICE

New Life unveils its new IN & OUT collections at the 2025 Fuorisalone during Milan Design Week

- NEW LIFE-
New Life, an Italian company with a longstanding presence in the hospitality sector, showcased its latest indoor and outdoor collections at the 2025 Fuorisalone during Milan Design Week. The presentation took place in the enchanting setting of the Great Cloister of San Marco’ s Church in Brera, a neighbourhood well-known for art, design and fashion.
This magical and historical setting became the perfect backdrop for the debut of the L’ Ala Outdoor chair, designed by Marco Zito. In 2024, the collection was honoured with the Sustainability Award at the Archiproducts Design Awards.
The addition of the chair to the collection, which already includes an armchair, lounge chair, barstool, dining table, and coffee table, further enriches it, enhancing its versatility.
The project draws inspiration from nature, transforming organic and floral shapes into design pieces that align with current trends.
Ergonomic and comfortable, each piece is crafted with a commitment to circular economy.
New Life also presented indoor products, including a lounge chair and a new collection of tables and chairs designed to transform hospitality spaces into welcoming, functional environments.
Harlock, the lounge chair designed by the Alan de la Coba team, showcases the company’ s expertise. The backrest, the seat and the footrest are crafted following a single shape. This design choice emphasises continuity and coherence from an aesthetic and practical point of view, creating a functional piece that tells a story of innovation and craftsmanship.
The result is a harmonious design that offers exceptional comfort and a total relaxation experience.
Making their debut as well were the Martina chairs and Martino tables, designed by Alessandro Ghiringhelli. These pieces stand out for their formal and technical simplicity, achieved through a harmonious blend of shapes and volumes.
The legs are the defining feature of both pieces, allowing them to complement each other seamlessly. The designer drew inspiration from electricity pylons, iconic elements that shape our landscapes. Much like these towering structures, their legs provide stability and structural integrity while adding a touch of minimalism and elegance to any space.
The strong character of the products displayed, paired with the magic atmosphere of the elegant cloister, created a fascinating connection between modernity and tradition.
Matter, sustainability and design became the main characters of the week, allowing people to live an unforgettable experience.
info @ newlifecontract. com www. newlifecontract. com
- 8-