CASE STUDY
Crystal Orange Hotel , Shanghai Zhongshan Park
- VERMILION ZHOU DESIGN GROUP -
The charm of crystal lies in its flawless and translucent nature . It is precisely because of its purity , free from any impurities , that it can instantly gather brilliance , refract the colours of the rainbow , and transform into a dazzling , vibrant spectacle under the caress of light .
Crystal color The revival of brilliance comes from the soothing and healing of the five senses . The softness felt at your fingertips tenderly caresses every inch of your skin ; fragrances slowly emanate through the crystal , gently penetrating your spirit , silently relaxing every taut nerve . The rich aroma of coffee and tea glides effortlessly over your palate , bringing pure enjoyment . A sip of fine whiskey , a slight intoxication , quietly releases the tension in your body and mind , immersing you in a moment of calm and relaxation . Effortlessly adjusting your state , inner energy is reignited , radiating confidence and elegance in the best form .
Crystal light “ Crystal Clear ” is as transparent and clear as the crystal itself . When viewed through a crystal glass , time-honed whiskey reflects an amber glow . The perfect fusion of “ quality ” and “ esthesis ” intermingles during the clinking of glasses , enveloping the senses in comfort and purity , and allowing the body and mind to gradually relax .
Crystal Orange Hotel offers an elegant , but not extravagant , pure , yet unpretentious accommodation experience through the cleansing and transformation of light . It filters out the noise and unease of travel , allowing you to shine with your unique light after each moment of rest .
Crystal shine The resplendent starlight dazzles , and the dreamy haze after a slight intoxication blurs the senses . Guided by light , passing through moments of cleansing and transformation , the brilliance of crystal flows freely through different mediums and spaces , comfortably and effortlessly , gradually filtering out the disturbances of the external world . Its brilliance is radiant , but not overwhelming , and energy instantly fills the heart .
Technical sheet Creative Director - Kuang Ming ( Ray ) Chou Concept Design - Ting Ho Brand Positioning - Vermilion Zhou Design Group Interior Design - Garvin Hong , Jim Wang , Jingyi Xu , Bin Lu , Changsong Li , Weilong Tu , Bo Liu Photo credit : Jian Quan Wu Lighting Design - Vera Chu FF & E Design - Sundi Hotel Operations Goods Design Consultant - Vermilion Zhou Design Group
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