EDITORS CHOICE
Protect What Matters : A 360 ° Solution for Hospitality Challenges
- PDI INTERNATIONAL -
At PDI International , we ’ re proud to launch the Protect What Matters Most campaign , introducing Protect 360 ° Sanitising Wipes .
Leveraging our expertise as a global healthcare leader , we ’ ve developed a professional-grade sanitising solution tailored for hospitality . More than just cleaning , these wipes help protect your people , reputation , and the planet .
Why Now ? Running a hospitality business is more demanding than ever , with rising NIC contributions and operational costs up by 55 %. Balancing guest experience , hygiene , and efficiency is critical . That ’ s why investing in smarter solutions , like Protect 360 °, makes a real difference .
We wanted to champion hospitality professionals , acknowledging their challenges in tough economic times . The campaign focuses on the real cost of cleanliness – from sticky tables and staff wellbeing to customer trust . Our creative approach highlights customers as the heroes , using illustrations and storytelling rather than just product features .”– Nina Smith , Marketing Manager , PDI International .
Cleanliness : The Foundation of Trust Cleanliness is a top factor influencing customer sentiment . A 2023 Accor study found that 81 % of European and UK consumers consider it essential . Neglecting hygiene doesn ’ t just lead to bad reviews – it erodes trust .
People : The Heart of Your Business Your staff ’ s wellbeing is crucial . Traditional cleaning methods , like reusable cloths , are prone to crosscontamination . The Food Standards Agency recommends disposable alternatives to reduce risk . Plus , sprays expose employees and guests to airborne chemicals , posing unnecessary health risks . Protect 360 ° wipes provide a safer , more effective alternative .
Sustainability : A Priority for Today & Tomorrow Sustainability isn ’ t just a trend — it ’ s a business necessity . A Lightspeed survey found that 90 % of consumers expect eco-friendly hospitality practices , and 26 % would stop visiting businesses that don ’ t prioritise sustainability .
Protect 360 ° Sanitising Wipes support your green goals :
• 100 % biodegradable fibres & plant-based active ingredients
• Recyclable packaging
• UK manufacturing to reduce carbon footprint
Why Choose Protect 360 °? As the # 1 brand in food service wipes in North America , we set the standard for hygiene solutions , with proven effectiveness against norovirus .
A frequent complaint ? Sticky tables . This isn ’ t just about poor cleaning ; it can result from varnish breakdown , harsh chemicals , or dirt build-up . Protect 360 ° wipes tackle these issues efficiently .
Try them for FREE Claim your free sample today via samples @ sanipro-intl . com . At PDI International , we don ’ t just provide market-leading products — we offer expertise , support , and resources to help your business thrive .
- 28 -