TECHNOLOGY
Improving the Bottom Line with Bar Tabs
- CARDSSAFE -
Bar tabs are a classic hospitality tool that can significantly boost revenue by enhancing customer experience , increasing spending , and fostering loyalty .
Streamlining Ordering Offering bar tabs reduces friction in the ordering process . Customers enjoy faster service as bartenders and servers efficiently input orders , reducing wait times and improving satisfaction .
Encouraging Impulse Spending Customers are more likely to make additional purchases when they don ’ t need to repeatedly reach for their wallets . Phil Dixon , former BII advisor , stated , “ If you want to increase spend , you must retain cards .” Paul Eagles , former Head of Risk Policy and Strategy at VISA , supported this : “ When using cards , people spend at least 35 % more .”
Deterring Dine and Dash Dine-and-dash incidents are increasing , causing significant losses for hospitality businesses . Retaining customer bank cards while running a tab removes the temptation to leave without paying . Holding cards securely verifies their validity and significantly reduces walkouts .
Enhancing the Social Experience Bar tabs encourage customers to stay longer , creating a relaxed and social atmosphere . Groups benefit as they can order rounds without worrying about settling the bill immediately . Tabs simplify group outings , ensuring fair contributions and eliminating payment hassle .
Building Loyalty and Repeat Business Regular customers appreciate when staff remember their preferences , leading to personalised service and stronger relationships . Many venues link bar tabs to loyalty programs , offering incentives such as discounts or free drinks , encouraging repeat visits .
Strategic Upselling and Cross-Selling Bar tabs provide data on customer preferences and spending habits , enabling businesses to tailor promotions . Analysing peak hours and purchasing patterns helps refine marketing strategies for increased profitability .
Modernising the Bar Tab Experience Keeping customer cards in folders or tills is outdated and insecure . CardsSafe offers a professional , secure solution for retaining credit , debit , and ID cards while customers run tabs . This cost-effective technology reassures customers that their cards are safe while allowing staff to focus on upselling and improving service . CardsSafe helps hospitality managers maximise profits , increase spending , and reduce losses through enhanced security and efficiency .
For more information , visit www . cardssafe . com or contact the sales team at 0845 500 1040 .
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