FOOD & DRINK
A new gastronomic oasis unveiled in Bruges
- CULT RESTAURANT -
A new gastronomic oasis unveiled in Bruges , with interiors and branding by WeWantMore .
A new restaurant on the ground floor of Hotel Portinari is a design and branding response to the ever-changing restaurant landscape in Bruges .
Dark hues , a play of light and unusual textures inform a new Bruges restaurant , Cult , designed by Antwerpbased studio WeWantMore .
Launched by renowned sommeliers Luk De Rooze and Kees Dobbelaar , Cult space brings their love of wine and grilled meat to a new concept and location .
Portinari , the city of Bruges and its well-known painters , such as Hans Memling who painted a portrait of Tomasso Portinari , were the inspiration behind WeWantMore ’ s design for this new restaurant .
The result is a dramatic setting with an intense play of chiaroscuro : strong natural light that contrasts with a dark interior enriched by interesting textures . The veranda is light and intimate , and the bar in the back adds drama .
“ When Luk and Kees approached us to design Cult , we wanted to create something people would remember and want to come back to again and again . The design teams – both on the interior design side and the branding side – wanted to create a space with high drama that was also restrained in a very Belgian way .” Nancy Cool , Interiors Design Director at WeWantMore .
In the bar , a burgundy red volume above the bar sets the scene . The bar itself is a proof-point of luxury with dark veneer , velvet fabrics and leather detailing .
The marble countertop has dark red veins , referencing the meat dishes served in the restaurant . Subtly lit wall panelling upholstered in tactile cow hide offset wine-coloured sofas .
Through arched doorways cleverly clad in reflective steel , the veranda is dedicated to diners and flooded with natural light . The play of light continues with a steel-clad waiters ’ station that cuts the space in two .
As well as the interior , WeWantMore was responsible for the branding of Cult . Sharp colour contrasts , moody lighting and the play of red tones dominate the photography . The logo is created with sharp lines as though it was cut by the ultrasharp cooks ’ knives . The typography chosen is LL Bradford offering a wide variety for informal but also very serious usage .
Publication of images only by mentioning the photographers : WeWantMore & Maximiliano Tineo
www . wewantmore . studio info @ wewantmore . studio
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