The World of Hospitality Issue 61 2024 | Page 24

DESIGN & ARCHITECTURE

Supporting the growth of the digital art space

- LEKKER GALLERY -
Lekker Gallery was established to fill the gap between digital display technology and digital art curation . We are a collaborative team of advisors and artists that curate , create , and implement digital storytelling for global clients .
We work with clients , interior designers , and architects to deliver inspiring digital solutions that enhance the brand experience . We believe that art curation is not just about filling up blank walls with digital screens ; it ’ s about making thoughtful art selections that tell the unique story behind every space .
The intersection of physical spaces and digital art has opened up innovative channels for creativity , engagement , and expression . As digital art has evolved , it has transformed traditional perceptions of art , merging the tangible and intangible realms into a cohesive experience . Digital art is being embraced by innovative properties where it adds value to the guest experience .
These methods not only beautify the landscape but also most importantly make art accessible to a broader audience , breaking down conventional barriers . The integration of QR codes and smartphone apps further allows audiences to engage with the art through their devices , enriching their experience with additional context , animations , or audio elements .
The relationship between physical spaces and digital art also poses unique challenges and opportunities for artists . While the ephemeral nature of digital creations can raise questions about permanence and collectability , it also encourages experimentation and innovation , as artists can rapidly iterate on their work . For example , site-specific installations can be designed to interact with the unique characteristics of a space , transforming how we experience both the artwork and the environment .
In this dynamic landscape , physical spaces continue to play a pivotal role in shaping the discourse around digital art . They serve as galleries , backdrops , and interactive elements , fostering a dialogue that challenges traditional boundaries and encourages innovative approaches to experiencing , producing , and understanding art in the 21st century .
With over 25 years of experience within the display technology sector and 5 years working with digital artists , Lekker Gallery is uniquely positioned to support your ambitions . Whether you are looking for digital art to include on the in-room TV or a spectacularly large LED display in the hotel lobby , we will curate the appropriate solution .
Damon @ lekker . global www . lekkergallery . com
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