The World of Hospitality Issue 60 2024 | Page 19

EDITOR ’ S CHOICE
properties and operational efficiencies as there is no backing paper to discard .
The ability to print different sized and types of labels from one easy-to-use device including variable length food and allergy labels , nutrition information as well as food delivery labels and bag seals from web-based apps or local devices is essential . The Star mC-Label3 printer offers the ideal solution thanks to its ability to print on a wide range of liner-free media including low adhesive ‘ re-stick ’ labels as well as high adhesive permanent and semi-permanent labels . It is also designed for traditional liner pre-sized labels and continuous label rolls and receipt paper .
As popularity grows for sustainable packaging and reusable cups , accurate customer order identification becomes even more critical . Star ’ s mC-Label3 and TSP143IVSK printers have been designed to print repositionable and easily removable labels within hospitality to accurately print on a wide range of packaging materials for customer collection as well as delivery .
All-in-One Integrated Hospitality Hardware
Developing a hardware solution in the knowledge all products and peripherals are successfully integrated and provided by a single manufacturer provides greater reassurance the system will operate more efficiently and reliably . Star is continually expanding its portfolio of POS peripherals to include a range of cash drawers , tablet stands as well as desktop and handheld USB and Bluetooth barcode scanners that integrate seamlessly with its POS and label printers .
Creating a secure POS system
With security a key concern for many in the hospitality industry , POS peripherals that provide in-built security clearly offer a range of benefits . For example , Star cash drawers can provide 10 different lockset options for additional security , while an optional secure dualdrawer cable offers enhanced security and allows two cash drawers to be controlled by one printer . An under-counter mounting bracket enables valuable countertop space to be maximised and ensures the cash drawer is securely placed out of sight .
hospitality applications where multiple tablets and devices need to be easily accessible but fully secured and clear of workspaces .
Meeting branding and personalisation expectations
Without a doubt , customers are increasingly seeking tailored solutions . A cost-effective means of enhancing branding is to take advantage of the receipt or delivery label to include a personalised message , QR code or an offer to encourage repeat business . Not only does this help counter growing competition , but such an approach can also help venues respond to seasonal fluctuations etc .
Coupons can promote repeat custom by encouraging footfall on quiet evenings or advertising upcoming events for example , whilst logos and high-quality graphics can clearly enhance the overall appearance of receipts . For labels , Star ’ s Cloud-based free labelling app available on mC-Label3 offers a range of predesigned label templates as well as a one touch label function that allows for the storing and printing of up to three label designs .
Maintaining sustainability With sustainability high on the agenda , there are a range of sustainable solutions that are both ecofriendly and cost effective while maintaining order accuracy . For example , the flexibility to select a 2mm top margin on receipts along with a reduced font size and thin paper capability can provide significant paper and cost savings .
In terms of media , for all linerless media a key benefit is the reduction in waste thanks to no backing paper to discard . And , for receipt paper , Star partners with paper manufacturers offering environmentally friendly media solutions that are both sustainable and recyclable .
Furthermore , technology such as Star ’ s unique cash drawer connection sensing feature allows the printer to distinguish an open drawer or one which is completely disconnected , enhancing security . The information can be reported directly to a locally controlling application or via the cloud .
In the case of tablet stands , a durable steel enclosure with locking arms can prevent theft , while wall mounted options provide an ideal solution for
For more information , visit Star on Stand G40 at The Hospitality Tech Expo , 15-16 October 2024 , ExCel or alternatively visit : www . Star-EMEA . com
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