The World of Hospitality Issue 60 2024 | Page 120

FOOD & DRINK

Action foods partners up with The Smiling Cook

- ACTION FOODS -
Action Foods has joined forces with d ’ Lis Food to bring The Smiling Cook to the UK market . This successful European brand has over two decades of experience in the sector . It Is loved for its simple and tasty culinary solutions that consistently leave chefs delighted . The partnership with Action Foods developed naturally due to shared business values and strategies .
The range includes 25 ready-made sauces , crafted from a secret family recipe :
- Tomato-based ( e . g ., Arrabiata , Napolitana )
- Creamy ( e . g ., Four Cheese , Carbonara )
- Curry ( e . g ., Thai Curry )
- Culinary-focused ( e . g ., Peppercorn , Hollandaise , Mushroom )
- Bolognese variations , catering to different meat preferences
These sauces are freshly prepared , then pasteurized or sterilized , and sealed in 1kg microwavable doypacks for convenient storage and use . The packs can be heated in a microwave , steamer , or bain-marie , offering flexibility for any kitchen . The products have a shelf life of 12 to 18 months at room temperature , and up to three days refrigerated after opening .
The range also includes over 40 fresh frozen IQF pastas :
- Short-cut ( e . g ., Macaroni , Penne , Fusilli ) - Long-cut ( e . g ., Noodles , Spaghetti , Tagliatelle )
- Filled pasta ( e . g ., Ravioli , Cannelloni , Tortellini with premium and classic fillings )
- Portion packs ( for a variety of Rice and Pastas )
Each pasta is cooked to ‘ al dente ’ perfection and ready to serve within seconds of heating . They can be prepared using a wok , microwave , steamer , or hot water , helping to reduce costs and resources . The IQF process allows for portion control , minimizing waste , and improving cost efficiency , with a frozen shelf life of 18 months .
There is also a selection of freshly frozen IQF ready meals ( Paella , Tabbouleh , Risotto , Mac & Cheese ) inspired from international cuisines . Again , super quick to heat … delightful to eat !
The extensive selection not only allows chefs to get creative with their menu offerings but also helps meet consumer needs and dietary requirements . The range includes options for gluten-free , halal , vegan , and vegetarian diets where appropriate , ensuring flexibility and inclusivity .
www . smilingcook . co . uk
This new range , along with the concept of fresh-frozen and readymade products , is one to take the culinary industry by storm . Many chefs today still believe in using dry pasta or freshly making it daily , which is a more traditional approach . The niche of fresh frozen and readymade products is untapped and with proper education and information on our offerings , this market can be transformational .
In the wake of Covid-19 , many restaurants faced challenges in hiring skilled chefs . Our products address this issue by being simple and easy to prepare , enabling establishments without Michelinstar chefs to offer high-quality meals .
Action Foods continues to thrive with a strong product lineup , including our popular pizza topping range , Championi Toppings , and flavored Chicken Toppings , which gain popularity each year . Our frozen cooked poultry and Grumpy Pig cooked bacon products also remain in high demand .
We are excited to welcome new customers while continuing to serve our loyal ones . It ’ s fulfilling to see the positive impact our food solutions have on the operations and satisfaction of our clients .
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